Chatham University students and faculty capture five awards at American Marketing Association’s (AMA) 23rd International Collegiate Conference
The Chatham University Marketing Association (CMA) fared well during this year’s appearance at the International Collegiate conference in New Orleans, Louisiana from April 8-10, capturing a total of five awards for overall chapter excellence, team performance, and individual accomplishments.
The CMA case team won Third Place in the final round of the International Case Competition, sponsored this year by UNICEF’s Tap Project. The ten finalist teams included competitors from Kent State University, University of Pennsylvania and University of Arizona, among others.
CMA’s overall chapter excellence was recognized with an Outstanding Small School award (out of those schools with less than 5,000 students) and a Distinguished Collegiate Chapter award (representing the top 7% of all 200 collegiate AMA chapters).
Deborah DeLong, Ph.D., assistant professor of marketing at Chatham, scored the Hugo G. Wales award for Outstanding Faculty Advisor, which is awarded to two advisors out of the 200 collegiate chapters each year. Ashley Paterra, CMA President, won Honorable Mention Student Marketer of the Year, awarded to 3-4 student marketers each year out of the 1300+ students that attend the annual conference.
The Chatham University Marketing Association has been an affiliated collegiate chapter of the National American Marketing Association and of the Pittsburgh AMA Professional Chapter since 2008. Debbie DeLong, Ph.D., the Chatham Marketing Association’s faculty advisor, is a 15-year AMA member and is an assistant professor of marketing at Chatham University. Prior to teaching at Chatham, DeLong served as a Clinical Professor of Marketing at the A.B. Freeman School of Business at Tulane University and worked in corporate and agency settings. The Chatham Marketing Association is led by officers Ashley Paterra (President), Jenna Ammer, Lauren Gelli, Alex Kemerer, Rachel Bane, and Melanie Yellowday. Other team members included Jesse Brant, Alex Reinhardt, Christina Casciato, and Jordan Pro.
The Collegiate Chapters Council of the American Marketing Association annually holds an International Collegiate Conference and Case Competition open to all undergraduate teams whose schools have a registered AMA Collegiate Chapter. Established in 1986/87, the case competition poses a marketing challenge submitted by a sponsoring organization. The purpose of the case competition is to provide AMA collegiate chapters with the opportunity to work together on a real-life marketing issue and to provide the competition sponsor with direct contact with the very best marketing students.
Each year a case competition sponsor provides a detailed marketing problem for which it is seeking a solution. Collegiate teams are asked to develop a marketing strategy and plan. Submissions undergo a blind review by AMA Collegiate Chapter Council Selection Committee which is comprised of senior level marketing professionals in industry. Eight to ten finalists are selected and invited to defend their case via an oral presentation at the Annual International Collegiate Conference.
The AMA collegiate programming offers many other opportunities for students to compete and hone their marketing skills throughout the year as well as on-site at the conference. Competitions pertain to chapter strategic plans, annual reports, business simulations, video production, website design, fundraising drives, exhibits, community service, membership campaigns, applied projects, and other activities designed to expand students’ marketing expertise.
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