Building a Brand
Maxine Clark headlines 2011 Think Big Forum
Developing strong brands and increasing brand awareness is essential. Brand loyalty in an ultra-completive environment can lead to greater success, especially in niche markets. That’s why this year’s Think Big Forum, sponsored by the Center for Women’s Entrepreneurship (CWE) at Chatham University, will explore branding and customer experience.
The Think Big Forum, now in its sixth year, will feature keynote speaker Maxine Clark, chair, founder, and chief executive “bear” of Build-A-Bear Workshop, Inc. on Friday, October 21 at the Athletic Fitness Center on Chatham’s Shadyside Campus. The forum will also include a panel discussion with regional women executives and entrepreneurs about creating strong brands that drive greater engagement through meaningful customer interactions and ways to develop personal brands for greater business success.
Panelists include Susan Gregg Koger, chief creative officer and lead buyer for ModCloth; Donna Sturgess, president and founding partner of Buyology, Inc. and former global head of innovation for GlaxoSmithKline; and Laurie R. Mizrahi, President of Mizrahi, Inc. and interim vice president creative of GNC Corporation. Michele Anne Petruccelli, president of Petruccelli Strategic Marketing Consulting, will moderate the panel.
Sponsors to date include Keynote Sponsor UPMC Health Plan, Gold Sponsor Baierl Automotive, Women’s Business Enterprise Council, UPS, Enterprise Bank, and First Commonwealth Bank. For more information, visit www.chatham.edu/cwe, call 412-365-1253, or e-mail firstname.lastname@example.org.
Previous Women's Leadership Spotlights
- Christine Ward, founder of The Darfur Project, to talk about how women, girls, and entrepreneurship can change the world
- Hollander Award for Women in Leadership Public Lecture: An Evening with Congresswoman Allyson Schwartz
- Chatham University associate professor to receive Distinguished Educator Award from the American Physical Therapy Association.
- CWEConnect: Online membership community of business women.
- Into the Furnace: Chatham lecturer encourages writers to harness Braddock's creative energy
- Center for Women's Entrepreneurship at Chatham University to explore branding and the customer experience at 6th Annual Think Big Forum
- Governor Christine Todd Whitman, Chatham's Elsie Hillman Chair in Women and Politics, to speak in Pittsburgh
- Kate Cheney Chappell ’67 explores the connections between art and the environment
- Breaking waves: Chelsea Mummert '11 leaves Chatham as a top student-athlete
- That's the ticket: ShowClix Co-Founder and President Lynsie Camuso takes on TicketMaster
- Chatham's Harvard Connection: A conversation with Elaine Scarry '68, Ph.D.
- Olympic Dreams: Sachelle Taylor '12 sets her sights on 2016 Olympiad
- Community Engagement: Reinvesting in Pittsburgh’s neighborhoods with Mona Generett, Ph.D.
- Joanne Laipson invites success
- GNC executive Beth Kaplan to headline Fifth Annual Think Big forum
- Trish Hredzak ’07 is at home both in space and under water
- Dana Brown ready to engage the region as the new director of Pennsylvania Center for Women, Politics, and Public Policy
- Chatham undergrad practices the art of scholarship
- Class of 2010 graduate sets future sights on the Peace Corps
- Chatham University students and faculty capture five awards at American Marketing Association’s (AMA) 23rd International Collegiate Conference
- YWCA Greater Pittsburgh CEO Magdeline Jensen takes the organization to a dynamic entrepreneurial level
- Rebecca Harris, director of Chatham’s Center for Women’s Entrepreneurship, explains how “intrapreneurs” promote innovation