Chatham University

Women's Leadership

Building a Brand

Maxine Clark headlines 2011 Think Big Forum

Developing strong brands and increasing brand awareness is essential. Brand loyalty in an ultra-completive environment can lead to greater success, especially in niche markets. That’s why this year’s Think Big Forum, sponsored by the Center for Women’s Entrepreneurship (CWE) at Chatham University, will explore branding and customer experience.

The Think Big Forum, now in its sixth year, will feature keynote speaker Maxine Clark, chair, founder, and chief executive “bear� of Build-A-Bear Workshop, Inc. on Friday, October 21 at the Athletic Fitness Center on Chatham’s Shadyside Campus. The forum will also include a panel discussion with regional women executives and entrepreneurs about creating strong brands that drive greater engagement through meaningful customer interactions and ways to develop personal brands for greater business success.

Panelists include Susan Gregg Koger, chief creative officer and lead buyer for ModCloth; Donna Sturgess, president and founding partner of Buyology, Inc. and former global head of innovation for GlaxoSmithKline; and Laurie R. Mizrahi, President of Mizrahi, Inc. and interim vice president creative of GNC Corporation. Michele Anne Petruccelli, president of Petruccelli Strategic Marketing Consulting, will moderate the panel.

Sponsors to date include Keynote Sponsor UPMC Health Plan, Gold Sponsor Baierl Automotive, Women’s Business Enterprise Council, UPS, Enterprise Bank, and First Commonwealth Bank. For more information, visit www.chatham.edu/cwe, call 412-365-1253, or e-mail womens-entrepreneurship@chatham.edu.

Related Links

Center for Women's Entrepreneurship (CWE) at Chatham University

 

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