Arts Management Curriculum
The arts management major is an interdisciplinary program, combining courses from business and the arts. The major is designed specifically to prepare students for leadership roles through expertise in strategic planning, management, marketing and artistic planning. Students will ascribe meaning to the visual elements, in all their guises and combinations, recognize historic styles, and the cultural forces that shaped them. Students will also identify business opportunities within the art world and focus on planning, organizing, leading, and controlling the use of resources to accomplish performance goals in art organizations.
+ Major Requirements
|16 courses, including:|
|ART121||Introduction to Arts Management
This class is designed to provide a framework of essential questions Arts Managers need to pose in order to effectively create doalogues between artists, community and institutions. Introduction to Arts Management explores issues relevant ot cultural orgainzations in Visual Arts, Media Arts adn Music. It will aslo provede students with an introduction to the primary interdisciplinary domains of business, marketing, and management in relation to arts organization and further understanding of the ways in which arts have functioned in society over time.
|ECN102||Principles of Microeconomics: Decision-Making by the Firm and Consumers
The roles of the consumer and producer are studied in the context of the functioning of the price system in different market structures. Emphasis is placed on the factors that influence the distribution of income (rent, interest, profit, wages) in the economy and the economic influence of women and their purchase decisions in varying economies..
Topics include statistical measures and distributions, decision making under uncertainty, application of probability to statistical inference, linear correlation, introduction to nonparametric statistical methods, and application to problems drawn from the natural and social sciences. Three hours of class per week. Three hours of class per week.
This is the first course in the calculus sequence. Topics include differential and integral calculus for algebraic and trigonometirc functions with applications. Four hours of class per week. Prerequisite(s): MTH 105 and 106, or MTH 108, or equivalent.
|ACT222||Financial Accounting Principles I
This course represents an introduction to accounting principles; including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).
|BUS243||Principles of Marketing
This course introduces students to the basic concepts of marketing strategy and mangement. Students develop and learn to apply the knowledge and analytical skills needed to make effective marketing decisions. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution highlight the marketer's obligation to gain a deep understanding of unique customer groups to meet differentiated cutomer needs effectively, reliabley and profitably in a changing international marketplace. Environmental sustainability is analyzed from teh consumer perspective. Prerequisite(s): BUS 105
|INTART303||Internship - Art||3|