Chatham University

Arts Management (BA) Curriculum

The arts management major is an interdisciplinary program, combining courses from business and the arts. The major is designed specifically to prepare students for leadership roles through expertise in strategic planning, management, marketing and artistic planning. Students will ascribe meaning to the visual elements, in all their guises and combinations, recognize historic styles, and the cultural forces that shaped them. Students will also identify business opportunities within the art world and focus on planning, organizing, leading, and controlling the use of resources to accomplish performance goals in art organizations.

Program Requirements

+Major Requirements

12 courses, including

ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
MTH110 Elementary Statistics

Topics include statistical measures and distributions, decision making under uncertainty, application of probability to statistical inference, linear correlation, introduction to nonparametric statistical methods, and application to problems drawn from the natural and social sciences. Three hours of class per week. Three hours of class per week.

3
MTH151 Calculus I

This is the first course in the calculus sequence. Topics include differential and integral calculus for algebraic and trigonometirc functions with applications. Four hours of class per week.

4
MTH 151 - REQUIRED for students interested in the 5 year CMU program
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
BUS243W Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

3
BUS337 Managing Nonprofit Organizations

Through the use of case studies, assignments, and class projects, this course familiarizes students with the distinctiveness of nonprofit organizations and their management. Specific topics include marketing and fund raising, budgeting, personnel management and supervision, strategic planning and implementation, environmental and program evaluation, and managing interorganizational networks. Prerequisite(s): BUS 105, or SWK 101 and 102, or permission of the instructor.

3
INTART303 Internship - Art

3
ART313 Special Topics

3
ART490 Integrative Capstone

The integrative capstone , undertaken by the student during the senior year, is an extended project that helps the student complete their transition from an undergraduate student to a world-ready professional.  The study usually centers on the student’s major and may be conducted, at least in part, in the context of a group experience.  Such programs are crafted to meet the unique needs of each major, and could include, for example, fieldwork, theatre production, creative work in the arts, independent research, or independent readings. The integrative capstone in an interdisciplinary major must have the approval of both academic programs.  

3
ART121 Introduction to Arts Management

This class is designed to provide a framework of essential questions Arts Managers need to pose in order to effectively create doalogues between artists, community and institutions. Introduction to Arts Management explores issues relevant ot cultural orgainzations in Visual Arts, Media Arts adn Music. It will aslo provede students with an introduction to the primary interdisciplinary domains of business, marketing, and management in relation to arts organization and further understanding of the ways in which arts have functioned in society over time.

3
OR
BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
Six approved courses from one of the following programs: Visual Arts, Media Arts or Music or Dance* - Courses must be approved by advisor and Department Chair
*The Dance concentration is a collaborative program with the Pittsburgh Ballet Theater, PBT, those course are taken at PBT.
Note: For those students not applying for the CMU program one additional course needs to be taken in the art field selected by the student in consultation with their Advisor and approved by the Department Chair.