Chatham University

Business Faculty and Staff

Deborah DeLong PhD

Deborah DeLong

DDeLong@chatham.edu
Assistant Professor of Marketing
Hometown : Annandale, VA
Joined Chatham : 2006

Academic Areas of Interest

Corporate Social Responsibility, Green Marketing

Personal Areas of Interest

Book Club, Gardening, Caring for our Pets (dog, gecko, snake, turtle, guinea pig)

Biography

Dr. DeLong joined the faculty of the Department of Business and Entrepreneurship at Chatham University in 2006. She teaches a variety of marketing courses at the undergraduate and graduate levels. Prior to Chatham, Dr. DeLong was a Clinical Professor of Marketing in the A.B Freeman School of Business at Tulane University in New Orleans, LA. Prior ot Tulane, Dr. DeLong worked as a marketing research and business analytics professional in a number of organizations including Entergy Corporation (electric and gas utility), Bozell Worldwide (advertising and public relations agency), and Goodman Consulting (custom research and business consulting services). Dr. DeLong is an active member of the Pittsburgh chapter of the American Marketing Association, as well as the faculty advisor of Chatham's Marketing Club. Dr. DeLong's primary research interest is corporate social responsibility, specifically sustainable business practices and green marketing and branding strategy. Secondary interests include global aspects of information literacy pedagogy.

Education

  • Ph.D. Industrial/Organizational Psychology. University of Nebraska, Lincoln, NE., 1999
  • M.A. Industrial/Organizational Psychology. University of Nebraska, Omaha, NE., 1994
  • B.A. Psychology. Vassar College. Poughkeepsie, NY., 1986

Publications

  • DeLong, Deborah. "Experiential Learning within the Marketing Curriculum: An Integrated Approach." American Marketing Association: 2010 International Collegiate Conference Proceedings. April, 2010.
  • Craiger, J.P., Goodman, D.F., Weiss, R.J., & Butler, A.B. (1996). Modeling organizational behavior with fuzzy cognitive maps. International journal of Computational Intelligence and Organizations, 1(3), 120-133.
  • Hollwitz, J., Goodman, D., & Bolte, D. (1995). Complying with the Americans with Disabilities Act: Assessing the cost of reasonable accommodation. Public Personnel Management, 42, 37-48.
  • Conway, J.M., Jako, R.A., & Goodman, D.F. (1995). A meta-analysis of interrater and internal consistency reliability of selection interviews. Journal of Applied Psychology, 80, 565-579.

Awards

Organizations

  • American Marketing Association

Presentations

  • DeLong, D. (June, 2010). “Customer Satisfaction Improvement in a Regulated Environment,” American Marketing Association 2010 Advanced Research Techniques Forum, San Francisco, CA, June 6-9, 2010.
  • DeLong, D. (March, 2009). A Comparative Analysis of Plagiarism Determinants. Paper presented at the 60th annual Convention of the Conference on College Composition and Communication (CCCC), San Francisco, CA
  • DeLong, D. & Gift, N. (November, 2008). The Price of Reduction: A Comparative Analysis of the Cost-Benefit Perceptions of Reduction Initiatives. Paper presented at the second biennial meeting of the Association for the Advancement of Sustainability in Higher Education (AASHE), Raleigh, NC
  • Goodman, D., & Gill, J. (2000). Making customer satisfaction and loyalty research actionable. Presentation at the third annual Frost & Sullivan Advanced Marketing Research Conference, Las Vegas, NV
  • Scherer, L.L., Weiss, R.J., Reiter-Palmon, R., & Goodman, D.F. (1996). Effect of solution generation on cognitive and affective reactions to problems. Paper presented at the annual meeting of the Society for Judgment and Decision Making, Chicago, IL
  • Craiger, J.P., Weiss, R.J., Butler, A., Goodman, D.F., & Dutcher, J. (1996). Navy Quality of Life: A comparison of latent variable models for rank and station subgroups. Paper presented at the annual meeting of the Society for Industrial Organizational Psychology, San Diego, CA
  • Goodman, D.F., & Scherer, L.L. (1995). The situational interview as a measure of intelligence. Paper presented at the American Psychology Society, New York City, NY
  • Conway, J.M., Jako, R.A., & Goodman, D.F. (1994). A meta-analysis of moderators of selection interview reliability. Paper presented at the annual meeting of the Society of Industrial Organizational Psychology, Nashville, TN