BA Communications Learning Outcomes
College-Wide Goals & Objectives
This section explains how the BA in Communications meets the overarching objectives at Chatham University.
- Students must effectively locate and gather information for research and media-related analysis through a variety of information media.
- Students must be able to properly evaluate the quality of the information and its sources.
- Students must utilize their knowledge gathered from various media sources to render well-communicated, designed and conceptualized projects and/or research papers in response to their contextual analysis.
- Students must evaluate their creative projects to critical communications studies through a combination of written and online texts, hand-outs, journal articles, and in-class lectures, conversations and demonstrations.
- Students must assess the quality of gathered and presented information as well as its sources.
- Students must critically investigate and respond to case studies as well as the work of their peers during critique sessions.
- Students must look for multidisciplinary relationships between communications and other fields of research, examining the role of the communications professional within a broader social context.
- Students must exhibit a critical understanding of related technical concerns, representational issues, aesthetic practices, ideas and concepts through original projects and/or papers.
- Students must transform critical and analytical research into well-conceptualized projects and informed responses.
- Students must be able to move from concept to project actualization.
- Students must have a strong understanding of the technical in order to properly troubleshoot and solve technical issues related to a project.
Public Written Communication
- Students must communicate clearly by writing research or response papers of various lengths, which support coursework requirements.
- Students must communicate their conceptual and creative concepts clearly in written project statements.
- Students must formulate a point of view and be able to defend it within the written format.
Public Oral Communication
- Students must communicate ideas clearly in oral presentations.
- Students must actively participate in classroom discussions and group critique sessions.
- Students must formulate a point of view and be able to defend it orally.
Program-Specific Goals & Objectives
This section explains the discipline-specific goals and objectives of the Bachelor of Arts in the Communication program.
- Analysis and Context
- Students must demonstrate competence in reporting news.
- Students must demonstrate competence in accessing public records.
- Students must demonstrate competence in researching facts for a communication context.
- Students must look for interdisciplinary relationships between communication and other fields of research.
Professional Writing and Speech Processes
- Students must develop and transform original concepts into well-conceptualized projects - demonstrating a competency in writing for broadcast.
- Students must demonstrate competence in research methods for the academic study of communications.
- Students must demonstrate competence in persuasive expression focused on speech and writing.
- Students must demonstrate clear writing for a range of subjects that includes commercial, professional as well as expository writing.
- Students must have knowledge of the technology they are utilizing for their projects (saving/storing files, various software packages and techniques, hardware, scanning, digital video/photo equipment, etc.).
- Students must create original projects that draw on their knowledge of the technological form in order to thoroughly investigate representation in news media and commercial media.
- Students must properly troubleshoot and solve technical-related problems.
- Students must develop editorial projects with an understanding of a diversified audience.
- Students must properly document their projects, choosing appropriate forms of media.
- Students must have an understanding of relevant journals, media outlets, firms, etc. for later distribution or field contribution.
- Students must develop field-appropriate professional portfolios and be able to communicate their projects clearly.
- Students must develop attitudes of professional responsibility and accountability.
- Students must develop professional discipline (time-management, organizational skills).