Sharon M. Willochell view bio Chief Operating Officer, Leed's Delivering on your Brand: Growing a High Performance Operation Friday, September 10, 2010 REGISTER NOW

As you build your business and your brand, how do you ensure that your operation consistently delivers as expected? If your brand is built on quality and customer service, how do you design and manage your operation to support it? In this session we will explore key success factors in developing an operation that supports your high-growth business, people, processes, tools, metrics - with a focus on key performance indicators. The right "leading indicators" give you a good perspective as to what is on the horizon, and what you need to do now to prepare and react. The right "lagging indicators" tell you where your operation is really performing, and where it needs work. You've heard the adage, "You can't manage what you don't measure" - but measuring the wrong things, or measuring the right things the wrong way, can be more dangerous than measuring nothing at all. How do you design business measurements that reflect the most critical aspects of your business? How do you make sure you are measuring the right things?

Donna Sturgess view bio President, Buyology Inc. Formerly Global Head of Innovation, GlaxoSmithKline Reinventing Marketing to Build Customer Value Friday, October 8, 2010 REGISTER NOW

Every day customers come face-to-face with whether to buy your product, or not. For most of my professional career, businesses have worked to create value in products and services by developing rational features and benefits. The fundamental weakness with this approach is that, as consumers, our responses to rational propositions account for only 15 percent of all the decisions we make. The rest of the decision process operates subconsciously, below the level of conscious awareness, and until recently it has not been possible to tap into those deeper drivers of choice and relationships. But, science has evolved to offer business new methods to better understand customer connection. The ten drivers of business and brand relationships will be presented to examine the differences between transactional and relationship sales. Examples of the signal strength and signal breadth of relationships of some of the world's leading brands will shared from the proprietary global database of Buyology Inc. to illustrate the power of deeper customer engagements to leverage across the marketing and sales mix of bought (advertising) owned (packaging and retail) and earned (social) media. The presentation will likely shake up your operating assumptions and provoke new ideas of how to effectively enhance the relationship with your customers. Oh yes, and grow sales!