President & Founding Partner, Buyology Inc
Formerly Global Head of Innovation, GlaxoSmithKline
A senior marketer and innovator who focuses on thought leadership to drive vibrant and viable solutions to business and product challenges, Donna has been recognized as one of the Top 15 Women in Business by Ernst & Young and received the Quantum Leap Award for “changing the game” in business by the Advertising Women of New York.
Donna frequently writes and speaks on the elements of creating remarkable brands. Her articles have appeared in many magazines and books including Harvard Business Review, Forbes, Brand Week, Advertising Age and other press. Donna is a contributing author of the NY Times bestselling book, The Big Moo, edited by Seth Godin. Her provocative new book, Eyeballs Out, was released in the fall of 2010.