Learning Outcomes | Chatham University, Pittsburgh, PA

Chatham University

Master of Arts in Communication (MA) Learning Outcomes

Students completing the Master’s Degree in Communication will be able to:

  • Demonstrate knowledge of communication theory and its practical applications in a variety of situations and environments.
  • Demonstrate knowledge of communication law and ethics, particularly with regard to social responsibility in the communications field.
  • Apply communication research and theory in a professional context.
  • Solve concrete communication problems within organizations and larger social systems.
  • Communicate their ideas effectively and professionally through oral communication, the written word, and a variety of media.

Students in the Health Communication Track will be able to:

  • Adapt complex medical and scientific messages for specific publics, thereby indicating applied scientific literacy
  • Demonstrate knowledge of the role of media in prompting behavioral and attitudinal change
  • Design effective measures to evaluate the success of a health communications campaign
  • Design, plan, and implement a health communications campaign

Students in the Environmental Communication Track will be able to:

  • Adapt complex environmental and scientific messages for specific publics, thereby indicating applied scientific literacy
  • Demonstrate knowledge of the role of media in prompting behavioral and attitudinal change
  • Demonstrate knowledge of risk perception and crisis communications play in defining environmental problems and policy
  • Critically evaluate an environmental communications campaign
  • Demonstrate comprehensive awareness of sustainability as a social construction

Students in the Strategic Communication Track will be able to:

  • Demonstrate theoretical knowledge of organizational communication
  • Design effective measures to evaluate the success of a strategic communications campaign
  • Demonstrate media literacy
  • Design effective measures to evaluate the success of a strategic communications campaign
  • Design, plan, and implement a strategic communications campaign