PITTSBURGH (October 24, 2012) … While Giant Eagle’s new “low price lock” has been garnering the attention of shoppers, business owners and executives will be given an opportunity to look inside the workings of Giant Eagle from CEO Laura Karet on Friday, November 9, as part of the Women Business Leaders Breakfast Series hosted by the Center for Women’s Entrepreneurship at Chatham University. Karet will lead a discussion titled “Giant Eagle: Growth and Diversification.”
Karet will discuss the significant growth that Giant Eagle has experienced in its 81-year history, particularly during the past 10 years, which have included a focus on diversification. Giant Eagle now operates five different formats: the traditional Giant Eagle Supermarket, Market District, GetGo, Giant Eagle Express, and Valu King, which is currently being re-branded to Good Cents Grocery + More.
Attendees will learn how market segmentation, customer service, niche formats, simplified business strategies, differentiation, and integrated branding have led to Giant Eagle’s success. Karet will also talk about Giant Eagle’s customer value proposition and various new and exciting programs that are being offered to meet the diverse needs of customers and communities. From traditional and social media growth to blogger support, learn how Giant Eagle is continually reinventing itself and engaging new and existing customers and constituencies to battle numerous competitors.
The cost to attend is $25 ($12.50 for students with a valid student ID). For more information or to register for this event, visit www.chatham.edu/cwe or call 412-365-1253. Sponsors of the Center for Women’s Entrepreneurship include PNC Bank, UPS, Metlife, and UPMC Health Plan along with Baierl Automotive. Partners for the event include the Pennsylvania Center for Women and Politics at Chatham University and the United Way Women’s Leadership Council.
About the Center for Women’s Entrepreneurship
The mission of the Center for Women’s Entrepreneurship is to educate, create economic opportunities, and foster entrepreneurial thinking for women entrepreneurs, women in business, and students. CWE provides opportunities for women entrepreneurs in all stages of businesses to start and grow their companies by utilizing Chatham resources, programs, and expertise. CWE programming is also designed to teach regional businesswomen how to think and act entrepreneurially by focusing on innovation and creativity in the workplace. CWE also offers specific programs for both undergraduate and graduate students that help develop the skills needed to become successful businesswomen.
Founded in 2005, CWE has expanded its reach throughout Southwestern PA to help an increasing number of businesswomen learn, network, connect, and achieve their business goals.
Current and initial funding for CWE provided by the Claude Worthington Benedum Foundation. Initial funding for CWE was also provided by the Lois Tack Thompson Fund of The Pittsburgh Foundation. For more information about programs offered by CWE call 412-365-1253 or visit www.chatham.edu/cwe.
About Chatham University
Chatham University, founded in 1869, is located in the vibrant Shadyside neighborhood of Pittsburgh, Pa. Preparing students from around the world, Chatham’s enrollment throughout the past decade was the fastest growing in the Pittsburgh region. With enrollment of over 2,300 students and consisting of an undergraduate women’s college and co-educational graduate and online programs, Chatham has consistently been ranked among the top master’s level institutions in the Northeast by U.S. News & World Report and The Princeton Review. Offering challenging academics and innovative programming in the fields of sustainability and the environment, health and lab sciences, creative and liberal arts, and business and entrepreneurship, a Chatham education is designed to meet the needs of tomorrow’s economy, today.
For more information, call 412-365-1139 or visit www.chatham.edu.
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