Customer loyalty is “Crystal Clear” for Sabika Austrian Crystal Jewelry Founder at Chatham breakfast series talk
PITTSBURGH (December 11, 2012) … While shoppers pick up the last few gifts on their holiday lists, Sabika Austrian Crystal Jewelry founder Karin Mayr and her daughter Alexandra Mayr-Gracik will be giving business women a different kind of gift: the story of how Sabika Austrian Crystal Jewelry grew from a single idea into a global passion. Their talk, entitled “Building an Affordable Luxury Brand through Personalized Home Sales” is a part of the Women Business Leaders Breakfast Series at Chatham University hosted by the Center for Women’s Entrepreneurship on Friday, December 14.
Karin Mayr, the founder of Sabika, had one goal in mind when she started the company: to provide for her family. More than a decade later, Sabika has grown into one of the most respected direct sales companies in the industry. Bringing on her daughter as a business partner, Mayr-Gracik designs two collections each year, developed and hand-crafted by female artisans in Austria and Germany.
Attendees will learn how the roles of mother and daughter provide the context for Sabika’s ability to drive nationwide customer loyalty and help women around the globe achieve financial security.
The cost to attend is $25 ($12.50 for students with a valid student ID). For more information or to register for this event, visit www.chatham.edu/cwe or call 412-365-1253. Sponsors of the Center for Women’s Entrepreneurship include PNC Bank, UPS, Metlife, and UPMC Health Plan along with Baierl Automotive.
About the Center for Women’s Entrepreneurship
The mission of the Center for Women’s Entrepreneurship is to educate, create economic opportunities, and foster entrepreneurial thinking for women entrepreneurs, women in business, and students. CWE provides opportunities for women entrepreneurs in all stages of businesses to start and grow their companies by utilizing Chatham resources, programs, and expertise. CWE programming is also designed to teach regional businesswomen how to think and act entrepreneurially by focusing on innovation and creativity in the workplace. CWE also offers specific programs for both undergraduate and graduate students that help develop the skills needed to become successful businesswomen.
Founded in 2005, CWE has expanded its reach throughout Southwestern PA to help an increasing number of businesswomen learn, network, connect, and achieve their business goals.
Current and initial funding for CWE provided by the Claude Worthington Benedum Foundation. Initial funding for CWE was also provided by the Lois Tack Thompson Fund of The Pittsburgh Foundation. For more information about programs offered by CWE call 412-365-1253 or visit www.chatham.edu/cwe.
About Chatham University
Chatham University, founded in 1869, is located in the vibrant Shadyside neighborhood of Pittsburgh, PA. Preparing students from around the world, Chatham’s enrollment throughout the past decade was the fastest growing in the Pittsburgh region.
Consisting of a historic, undergraduate women’s college and graduate and online programs for both men and women, Chatham has consistently been ranked among the top master’s level institutions in the Northeast by U.S. News & World Report and The Princeton Review. Offering challenging academics and innovative programming in the fields of sustainability and the environment, the health sciences, and business & entrepreneurship, a Chatham education is designed to meet the needs of tomorrow’s economy, today.
Chatham has also demonstrated institutional commitments to reach carbon neutrality by 2025 as a charter signatory of the American College and University Presidents’ Climate Commitment, has been named to The Princeton Review’s 2013 Green Honor Roll as one of the most environmentally responsible universities in the U.S. and Canada, received a STARS Gold Rating in recognition of its sustainability achievements from the Association for the Advancement of Sustainability in Higher Education (AASHE), and is the alma mater of environmental icon and Silent Spring author, Rachel Carson (class of ’29).
For more information, call 800-837-1290 or visit www.chatham
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