PITTSBURGH: Dr. Stephan Liozu of the Business & Entrepreneurship Department at Chatham University has recently published a new book, Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills. The book discusses the nature of pricing and managing pricing teams for professionals in marketing, finance, sales and information technology.
Dr. Liozu is an Assistant Professor of Management and Strategy at Chatham, and is on the board for the Professional Pricing Society, the world’s largest organization dedicated to pricing. He is also the founder of Value Innoruption Advisors. He holds an MBA in Marketing from Cleveland State University and a Ph.D. in Management from The Weatherhead School of Management at Case Western Reserve University. Dr. Liozu is also the editor of Innovation in Pricing and The ROI of Pricing.
About Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills
The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literature is still silent on how to manage and develop pricing teams.
Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing careers and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments.
By focusing on specific practical tips, tools and recommendations that pricing and HR teams can adopt to improve their relationships, and including extensive interviews with senior pricing executives, it is the perfect toolkit for both HR and pricing professionals. This valuable textbook with its collection of cases in pricing will also be essential for students and tutors of marketing and sales.