Curriculum | Chatham University, Pittsburgh, PA

Chatham University

Business Curriculum

Our business program understands the challenges and opportunities facing professionals in the business world and in the work force. The curriculum is designed to educate students to be critical thinkers and creative problem solvers in a fast-changing global and technological environment. Required internships offer a valuable opportunity for hands-on learning and a personal evaluation of career options. Chatham business students develop current knowledge and confidence to enter, succeed, and lead in a field of their choice.

The undergraduate business curriculum begins with a set of core courses which cover the basic functions of business and the environment in which business operates. Courses in management, microeconomics, marketing, finance, and accounting introduce students to today‘s business environment, and will serve to introduce the student to the basics of strategy, business operations, decision-making, marketing principles, sources and methods of financing business ventures, and internal controls. Two additional courses in macroeconomics and business law/ethics complete the core and promote an understanding of the environment in which business operates.

The curriculum also has two advanced courses that specifically develop themes central to business education at Chatham: leadership development, entrepreneurial thinking, environmental sustainability, and an international focus. These two courses build on skills and knowledge acquired in the core courses while honing leadership and problem solving skills and preparing students to further their studies in graduate school or pursue a professional career.

Majors are offered in accounting, economics, international business, management and marketing.

Program Requirements

+Core Major Requirements

BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

3
BUS243 Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

3
BUS257 Business Law and Business Ethics

This course introduces students to the introductory concepts of business law including employment law, social and environmental responsibility of corporations, and international business law. It also emphasizes frameworks for conducting ethical analysis and the analysis of ethical dilemmas.

3
BUS272 Principles of Finance

This course enables students to apply fundamental ideas of financial economics to problems in corporate finance. Participants will gain an overview of valuation principles, learn basic principles of corporate finance from the perspective of a financial manager, and through case studies, analyze important financial decisions made within firms.

3
BUS357 Strategy and Entrepreneurial Ventures

This course illustrates the strategic management framework by taking students through the entrepreneurial process from start-up growth while exploring the personal and professional challenges. The student examines key issues in opportunity recognition, financing models, strategic choices, and sources of competitive advantage at different stages of the firm's development.

3
BUS395W Leadership and Management

This course builds students’ ability to identify challenges facing managers in 21st century organizations. The course covers theories and applications of leadership in the changing environment of today’s world. Students learn organizational skills, presentation skills, and critical thinking skills. Writing skills are emphasized.

3
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
ACT223 Managerial Accounting Principles

This course represents an introduction to managerial accounting concepts, including cost allocation and measurement, cost/volume profit analysis, budgeting, variance analysis, job and process costing, and capital budgeting.

3
ECN101 Principles of Macroeconomics

The concepts of national income and output are analyzed, and emphasis is placed on factors that influence the levels of economic activity, unemployment, and inflation, including fiscal and monetary policy and the role of international economics.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
INTBUS303 Internship - Business

The Chatham University Internship program provides students with the opportunity to acquire hands-on work experience in a professional setting. The student gains metacognitive insights, deep learning, and practical skills by reflecting on the internship experience under the supervision of an academic advisor.

3
ACT/BUS/ECN 498 TUTORIAL (4)
ACT/BUS/ECN 499 TUTORIAL (4)

5 Courses in Major Concentration:

Majors are Accounting, Economics, International Business, Management, and Marketing.

Accounting (5 courses)

5 required courses

ACT322 Intermediate Accounting I

This course engages the student in a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of assets and income. Students will examine the nature, composition, valuation, and classification of balance sheet items.

3
ACT323 Intermediate Accounting II

This course is a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of various liability and equity accounts. Students examine the nature, composition, valuation, and classification of these accounts as well as important financial reporting concepts, proper financial statement presentation, and related disclosures.

3
ACT324 Individual Tax Accounting

The primary emphasis of the course is on the income taxation of individuals, but the course also includes an overview of the federal taxation of other forms of business organization (e.g., corporations, partnerships). The focus of the course is on developing knowledge of tax law and its application.

3

Economics (5 courses)

2 required courses

ECN330 Global Financial System and the Macro Economy

Combines material on economic analysis of the macro economy with a review of the global financial system. Develops analytical models on how to attain economic growth, price stability, and full employment. Covers the financial system, financial crises, and monetary policy. Emphasizes both analytical models and real world policy applications.

3
ECN331 Managerial Economics

This course covers the application of intermediate microeconomic analysis to business decision making. It is designed to bridge economic theory and economic practice. Topics include consumer theory, production analysis, pricing strategy, and risk analysis.

3

3 courses from the following:

ECN250 Women and Work

This course examines work the labor market and in the household. It applies economic analysis to study individual behavior, economic institutions, and economic outcomes. Topics include the family as an economic unit, economic restructuring, occupational segregation, discrimination, and human capital. This course fulfills a women general education mission course requirement.

3
ECN262 Global Environmental Economics

This course examines the economic perspectives and tools for analyzing environmental problems and evaluating policy solutions. The course covers both conceptual topics and real-world applications. Course discussions reflect the global nature of environmental problems and solutions. Cross-listed as ENV 262. This course fulfills an environmental general education mission course requirement.

3
ECN351 International Trade and Finance

An introduction to international trade and finance, and an examination of the structure of international trade and the functioning of the international monetary system. Attention is given to recent issues in these areas and the relationship between the domestic and international economies.

3
ECN355 Economic Analysis of Public Policy

This course focuses on evaluating the rationale for government intervention in the economy and evaluating the efficiency, incentive, and distributional effects of government policies. Policies’ impacts on issues such as how best to protect intellectual property, improve airline safety or control illegal immigration are also analyzed.

3

International Business (5 courses)

2 required courses

BUS240 International Business

This course provides the background on the relationships among multinational corporations, international financial markets, and government agencies. Multinational corporations’ strategic formulations of product policy research and development, production, and supply systems, as well as financing of international operations, are examined. This course fulfills a global general education mission requirement.

3
ECN351 International Trade and Finance

An introduction to international trade and finance, and an examination of the structure of international trade and the functioning of the international monetary system. Attention is given to recent issues in these areas and the relationship between the domestic and international economies.

3

3 courses from the following:

ECN262 Global Environmental Economics

This course examines the economic perspectives and tools for analyzing environmental problems and evaluating policy solutions. The course covers both conceptual topics and real-world applications. Course discussions reflect the global nature of environmental problems and solutions. Cross-listed as ENV 262. This course fulfills an environmental general education mission course requirement.

3
ECN330 Global Financial System and the Macro Economy

Combines material on economic analysis of the macro economy with a review of the global financial system. Develops analytical models on how to attain economic growth, price stability, and full employment. Covers the financial system, financial crises, and monetary policy. Emphasizes both analytical models and real world policy applications.

3

Language Requirement: Language proficiency through Intermediate (202) level or fluency in two languages.

Management (5 courses)

3 required courses

BUS230 Organizational Behavior

This course teaches students to understand, explain, and improve human behavior in organizations. Most organizations focus efforts on improving job performance and organizational commitment. The purpose of this course is to provide a theoretical foundation and realistic understanding of how human behavior influences the effectiveness of the modern corporation.

3
ECN331 Managerial Economics

This course covers the application of intermediate microeconomic analysis to business decision making. It is designed to bridge economic theory and economic practice. Topics include consumer theory, production analysis, pricing strategy, and risk analysis.

3
BUS415 Strategic Management

This course presents a detailed exploration of the importance of strategy for providing businesses with a "competitive advantage." Through the analysis of case studies students gain a critical understanding of different business strategies, the different processes of business strategy development, and of strategy implementation. Students also examine the contextual conditions affecting strategy development and strategy successes and failures.

3

2 courses from the following:

BUS240 International Business

This course provides the background on the relationships among multinational corporations, international financial markets, and government agencies. Multinational corporations’ strategic formulations of product policy research and development, production, and supply systems, as well as financing of international operations, are examined. This course fulfills a global general education mission requirement.

3
BUS390 Human Resources Management

This course uses readings and case studies to assess and evaluate alternative approaches in staffing, training and development, organization development, performance appraisal, compensation, benefits, labor relations, and collective bargaining. The emphasis of the course is to help students understand these elements of human resources management within an integrated systems approach.

3
ECN250 Women and Work

This course examines work the labor market and in the household. It applies economic analysis to study individual behavior, economic institutions, and economic outcomes. Topics include the family as an economic unit, economic restructuring, occupational segregation, discrimination, and human capital. This course fulfills a women general education mission course requirement.

3

Marketing (5 courses)

3 required courses

BUS244 Consumer Behavior

The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.

3
BUS312 Marketing Research

Business leaders at all levels need to be intelligent designers and consumers of marketing research. The essential aspects of qualitative and quantitative marketing research design and execution are addressed with assigned readings, class discussions, homework problems, in-class exercises, cases, and a teamled custom research study.

3
BUS445 Marketing Strategy

This course examines the concepts and processes for gaining competitive advantage in the marketplace. It is designed around a marketing planning approach with an emphasis on strategic analysis and planning. The course takes a hands-on approach toward analyzing markets and market behavior, and matching strategies to changing market conditions.

3

2 courses from the following:

BUS350 Advertising and Promotion

This course offers a detailed study of advertising and promotion, including public relations and support media. An integrated marketing communications perspective is emphasized. Advertising and promotion are examined utilizing a range of media outlets, including the internet, television, consumer magazines and professional journals.

3
COM234 Persuasion

This course explores rhetorical and experimental studies of persuasion. It introduces the student to research in the field and critically examines some of the techniques developed in "selling" products, politics, and culture. It also examines the ethical considerations relevant to these techniques.

3

Intradisciplinary Major in Two Business Disciplines

Students who wish to do an Intradisciplinary major in two business concentrations must complete the Business Core Major Requirements, plus two of the following sets of courses.

Accounting (4 courses)
ACT322 Intermediate Accounting I

This course engages the student in a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of assets and income. Students will examine the nature, composition, valuation, and classification of balance sheet items.

3
ACT323 Intermediate Accounting II

This course is a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of various liability and equity accounts. Students examine the nature, composition, valuation, and classification of these accounts as well as important financial reporting concepts, proper financial statement presentation, and related disclosures.

3
ACT324 Individual Tax Accounting

The primary emphasis of the course is on the income taxation of individuals, but the course also includes an overview of the federal taxation of other forms of business organization (e.g., corporations, partnerships). The focus of the course is on developing knowledge of tax law and its application.

3
Economics (4 Courses)
ECN330 Global Financial System and the Macro Economy

Combines material on economic analysis of the macro economy with a review of the global financial system. Develops analytical models on how to attain economic growth, price stability, and full employment. Covers the financial system, financial crises, and monetary policy. Emphasizes both analytical models and real world policy applications.

3
ECN331 Managerial Economics

This course covers the application of intermediate microeconomic analysis to business decision making. It is designed to bridge economic theory and economic practice. Topics include consumer theory, production analysis, pricing strategy, and risk analysis.

3

2 Approved Economics major electives

International Business (4 courses)
BUS240 International Business

This course provides the background on the relationships among multinational corporations, international financial markets, and government agencies. Multinational corporations’ strategic formulations of product policy research and development, production, and supply systems, as well as financing of international operations, are examined. This course fulfills a global general education mission requirement.

3
ECN351 International Trade and Finance

An introduction to international trade and finance, and an examination of the structure of international trade and the functioning of the international monetary system. Attention is given to recent issues in these areas and the relationship between the domestic and international economies.

3

2 Approved International Business major electives

Language Requirement: Language proficiency through Intermediate (202) level or fluency in two languages.

Management (4 courses)
BUS230 Organizational Behavior

This course teaches students to understand, explain, and improve human behavior in organizations. Most organizations focus efforts on improving job performance and organizational commitment. The purpose of this course is to provide a theoretical foundation and realistic understanding of how human behavior influences the effectiveness of the modern corporation.

3
BUS415 Strategic Management

This course presents a detailed exploration of the importance of strategy for providing businesses with a "competitive advantage." Through the analysis of case studies students gain a critical understanding of different business strategies, the different processes of business strategy development, and of strategy implementation. Students also examine the contextual conditions affecting strategy development and strategy successes and failures.

3
ECN331 Managerial Economics

This course covers the application of intermediate microeconomic analysis to business decision making. It is designed to bridge economic theory and economic practice. Topics include consumer theory, production analysis, pricing strategy, and risk analysis.

3

1 Approved Management major elective

Marketing (4 courses)
BUS244 Consumer Behavior

The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.

3
BUS312 Marketing Research

Business leaders at all levels need to be intelligent designers and consumers of marketing research. The essential aspects of qualitative and quantitative marketing research design and execution are addressed with assigned readings, class discussions, homework problems, in-class exercises, cases, and a teamled custom research study.

3
BUS445 Marketing Strategy

This course examines the concepts and processes for gaining competitive advantage in the marketplace. It is designed around a marketing planning approach with an emphasis on strategic analysis and planning. The course takes a hands-on approach toward analyzing markets and market behavior, and matching strategies to changing market conditions.

3

1 Approved Marketing major elective

Interdisciplinary Major

Students who wish to do an interdisciplinary major in a business area (ACT, ECN, I.BUS, MGMT, MKT) and a non-business discipline will complete the following courses:

Interdisciplinary Major in Accounting
10 courses, exclusive of tutorial:
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
ACT223 Managerial Accounting Principles

This course represents an introduction to managerial accounting concepts, including cost allocation and measurement, cost/volume profit analysis, budgeting, variance analysis, job and process costing, and capital budgeting.

3
ACT322 Intermediate Accounting I

This course engages the student in a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of assets and income. Students will examine the nature, composition, valuation, and classification of balance sheet items.

3
ACT323 Intermediate Accounting II

This course is a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of various liability and equity accounts. Students examine the nature, composition, valuation, and classification of these accounts as well as important financial reporting concepts, proper financial statement presentation, and related disclosures.

3
ACT324 Individual Tax Accounting

The primary emphasis of the course is on the income taxation of individuals, but the course also includes an overview of the federal taxation of other forms of business organization (e.g., corporations, partnerships). The focus of the course is on developing knowledge of tax law and its application.

3
BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

3
BUS257 Business Law and Business Ethics

This course introduces students to the introductory concepts of business law including employment law, social and environmental responsibility of corporations, and international business law. It also emphasizes frameworks for conducting ethical analysis and the analysis of ethical dilemmas.

3

1 Approved Accounting or Business elective

Interdisciplinary Major in Economics
10 courses, exclusive of tutorial:
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

3
ECN101 Principles of Macroeconomics

The concepts of national income and output are analyzed, and emphasis is placed on factors that influence the levels of economic activity, unemployment, and inflation, including fiscal and monetary policy and the role of international economics.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
ECN330 Global Financial System and the Macro Economy

Combines material on economic analysis of the macro economy with a review of the global financial system. Develops analytical models on how to attain economic growth, price stability, and full employment. Covers the financial system, financial crises, and monetary policy. Emphasizes both analytical models and real world policy applications.

3
ECN331 Managerial Economics

This course covers the application of intermediate microeconomic analysis to business decision making. It is designed to bridge economic theory and economic practice. Topics include consumer theory, production analysis, pricing strategy, and risk analysis.

3

3 upper-level Economics electives.

Students who wish to do a double major in Economics and a non-business discipline should contact the program director for further information.

Interdisciplinary Major in International Business
10 courses, exclusive of tutorial:
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

3
BUS240 International Business

This course provides the background on the relationships among multinational corporations, international financial markets, and government agencies. Multinational corporations’ strategic formulations of product policy research and development, production, and supply systems, as well as financing of international operations, are examined. This course fulfills a global general education mission requirement.

3
BUS243 Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

3
ECN101 Principles of Macroeconomics

The concepts of national income and output are analyzed, and emphasis is placed on factors that influence the levels of economic activity, unemployment, and inflation, including fiscal and monetary policy and the role of international economics.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
ECN351 International Trade and Finance

An introduction to international trade and finance, and an examination of the structure of international trade and the functioning of the international monetary system. Attention is given to recent issues in these areas and the relationship between the domestic and international economies.

3
2 Approved courses from the following:
ECN262 Global Environmental Economics

This course examines the economic perspectives and tools for analyzing environmental problems and evaluating policy solutions. The course covers both conceptual topics and real-world applications. Course discussions reflect the global nature of environmental problems and solutions. Cross-listed as ENV 262. This course fulfills an environmental general education mission course requirement.

3
ECN330 Global Financial System and the Macro Economy

Combines material on economic analysis of the macro economy with a review of the global financial system. Develops analytical models on how to attain economic growth, price stability, and full employment. Covers the financial system, financial crises, and monetary policy. Emphasizes both analytical models and real world policy applications.

3

Language Requirement: Language proficiency through Intermediate (202) level or fluency in two languages.

Interdisciplinary Major in Management
10 courses, exclusive of tutorial:
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

3
BUS230 Organizational Behavior

This course teaches students to understand, explain, and improve human behavior in organizations. Most organizations focus efforts on improving job performance and organizational commitment. The purpose of this course is to provide a theoretical foundation and realistic understanding of how human behavior influences the effectiveness of the modern corporation.

3
BUS257 Business Law and Business Ethics

This course introduces students to the introductory concepts of business law including employment law, social and environmental responsibility of corporations, and international business law. It also emphasizes frameworks for conducting ethical analysis and the analysis of ethical dilemmas.

3
BUS415 Strategic Management

This course presents a detailed exploration of the importance of strategy for providing businesses with a "competitive advantage." Through the analysis of case studies students gain a critical understanding of different business strategies, the different processes of business strategy development, and of strategy implementation. Students also examine the contextual conditions affecting strategy development and strategy successes and failures.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
ECN331 Managerial Economics

This course covers the application of intermediate microeconomic analysis to business decision making. It is designed to bridge economic theory and economic practice. Topics include consumer theory, production analysis, pricing strategy, and risk analysis.

3

2 courses from the following:

BUS240 International Business

This course provides the background on the relationships among multinational corporations, international financial markets, and government agencies. Multinational corporations’ strategic formulations of product policy research and development, production, and supply systems, as well as financing of international operations, are examined. This course fulfills a global general education mission requirement.

3
BUS357 Strategy and Entrepreneurial Ventures

This course illustrates the strategic management framework by taking students through the entrepreneurial process from start-up growth while exploring the personal and professional challenges. The student examines key issues in opportunity recognition, financing models, strategic choices, and sources of competitive advantage at different stages of the firm's development.

3
BUS390 Human Resources Management

This course uses readings and case studies to assess and evaluate alternative approaches in staffing, training and development, organization development, performance appraisal, compensation, benefits, labor relations, and collective bargaining. The emphasis of the course is to help students understand these elements of human resources management within an integrated systems approach.

3
ECN250 Women and Work

This course examines work the labor market and in the household. It applies economic analysis to study individual behavior, economic institutions, and economic outcomes. Topics include the family as an economic unit, economic restructuring, occupational segregation, discrimination, and human capital. This course fulfills a women general education mission course requirement.

3
Interdisciplinary Major in Marketing
10 courses, exclusive of tutorial:
ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

3
BUS243 Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

3
BUS244 Consumer Behavior

The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.

3
BUS312 Marketing Research

Business leaders at all levels need to be intelligent designers and consumers of marketing research. The essential aspects of qualitative and quantitative marketing research design and execution are addressed with assigned readings, class discussions, homework problems, in-class exercises, cases, and a teamled custom research study.

3
BUS445 Marketing Strategy

This course examines the concepts and processes for gaining competitive advantage in the marketplace. It is designed around a marketing planning approach with an emphasis on strategic analysis and planning. The course takes a hands-on approach toward analyzing markets and market behavior, and matching strategies to changing market conditions.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
2 courses from the following:
BUS350 Advertising and Promotion

This course offers a detailed study of advertising and promotion, including public relations and support media. An integrated marketing communications perspective is emphasized. Advertising and promotion are examined utilizing a range of media outlets, including the internet, television, consumer magazines and professional journals.

3
BUS357 Strategy and Entrepreneurial Ventures

This course illustrates the strategic management framework by taking students through the entrepreneurial process from start-up growth while exploring the personal and professional challenges. The student examines key issues in opportunity recognition, financing models, strategic choices, and sources of competitive advantage at different stages of the firm's development.

3

+Minor Requirements

Minor Requirements – Accounting

6 courses, including:

ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
ACT223 Managerial Accounting Principles

This course represents an introduction to managerial accounting concepts, including cost allocation and measurement, cost/volume profit analysis, budgeting, variance analysis, job and process costing, and capital budgeting.

3
ACT322 Intermediate Accounting I

This course engages the student in a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of assets and income. Students will examine the nature, composition, valuation, and classification of balance sheet items.

3
ACT323 Intermediate Accounting II

This course is a comprehensive study of generally accepted accounting principles as they relate to the measurement and reporting of various liability and equity accounts. Students examine the nature, composition, valuation, and classification of these accounts as well as important financial reporting concepts, proper financial statement presentation, and related disclosures.

3
ACT324 Individual Tax Accounting

The primary emphasis of the course is on the income taxation of individuals, but the course also includes an overview of the federal taxation of other forms of business organization (e.g., corporations, partnerships). The focus of the course is on developing knowledge of tax law and its application.

3

1 approved elective from Accounting or Business program offerings

Minor Requirements - Business

6 Approved courses from Business program offerings

Minor Requirements – Economics

ECN101 Principles of Macroeconomics

The concepts of national income and output are analyzed, and emphasis is placed on factors that influence the levels of economic activity, unemployment, and inflation, including fiscal and monetary policy and the role of international economics.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3

4 Approved upper-level Economics electives

Minor Requirements – Applied Management

6 courses, including:

ACT222 Financial Accounting Principles I

This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

3
BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS243 Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

3
BUS357 Strategy and Entrepreneurial Ventures

This course illustrates the strategic management framework by taking students through the entrepreneurial process from start-up growth while exploring the personal and professional challenges. The student examines key issues in opportunity recognition, financing models, strategic choices, and sources of competitive advantage at different stages of the firm's development.

3
ECN101 Principles of Macroeconomics

The concepts of national income and output are analyzed, and emphasis is placed on factors that influence the levels of economic activity, unemployment, and inflation, including fiscal and monetary policy and the role of international economics.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3
INTBUS303 Internship - Business

The Chatham University Internship program provides students with the opportunity to acquire hands-on work experience in a professional setting. The student gains metacognitive insights, deep learning, and practical skills by reflecting on the internship experience under the supervision of an academic advisor.

3

Minor Requirements – Marketing

6 courses, including:

BUS105 Foundations of Business

The course combines the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the global setting in which they compete, environmental components and the challenges of an increasingly dynamic, complex work environment.

3
BUS243 Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

3
ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

3

3 courses from marketing major.