Chatham University

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MyBusiness Growth Workshop

November 5, 2015
09:00 AM - 12:00 PM
Chatham University Shadyside Campus


Pricing for Business Owners: Is it Time to Rethink Your Pricing Strategy?

Pricing is one of the most neglected elements of the marketing mix. It is well documented that for every $1 invested in pricing, firms should expect $10 in incremental profit. Anyone in any firm can get started with some basic pricing concepts and some simple pricing tools; it is a matter of giving pricing proper attention, greater focus in the marketing strategy, and a good dose of training across the organization. This workshop for small business owners focuses on simple pricing management principles that can help them get started. This is not a technical presentation on analytical pricing techniques. This is a practical and interactive session to engage participants on the need to pay attention to value and pricing management.

Light breakfast will be provided.

Registration and Directions

Registration closed.

Fee : $45, $30 for members
Location : Chatham University Shadyside Campus

Event Contact Information

Patricia Decker
412-365-2779
pdecker@chatham.edu