Chatham University

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Webinar: Storytelling - A Marketing Strategy For Food Businesses

October 27, 2021
02:00 PM - 03:00 PM
Online - Zoom

Storytelling is a content marketing strategy focused on sharing the story of a business, its products, and services. Storytelling is an informative and personal way to educate consumers on why your business is worth their interest. The webinar will provide actionable strategies for using storytelling in digital marketing to increase engagement and loyalty, attract new customers, and gain a competitive advantage.Through a series of real-world examples from food businesses, you will learn about the science of storytelling, its impacts on consumer behavior, its benefits within the food business environment, and how to craft an authentic story for your restaurant, food product, or agriculture business.

Presenter: Martina DiFolco, Food Innovation Lab Coordinator | CRAFT

Funding for this program was provided by a grant from the Hillman Family Foundation

To register for the Webinar, CLICK HERE!

Registration and Directions

Fee : Free
Location : Online - Zoom

Event Contact Information

Mitra Saeidi
412-365-1253
womens-entrepreneurship@chatham.edu