Chatham University

Women Business Leaders Breakfast Series

Tracy Certo

Tracy CertoAs publisher and editor of Pop City, Tracy Certo has grown the lively online publication from 4000 subscribers in March of 2006 to more than 31,300 today. Pop City focuses on new economy issues and the people and places advancing the Pittsburgh region, from innovation and arts to nonprofit and development news. In June, 2009 Tracy traveled to Turin, Italy and Essen, Germany as part of a German Marshall Fund trip to study the revitalization of the two regions that, like Pittsburgh, were decimated by single-industry decline. Like other transplants to this city, she is charmed by the rich and eclectic offerings of Pittsburgh--and welcomes the opportunity to showcase them through Pop City.

Prior to launching Pop City, Tracy started her career as an account executive in an advertising agency and ran her own marketing and writing business for more than a decade, with clients ranging from PNC to Carnegie Mellon University. She has written about topics ranging from architecture and urban design to sustainability and economic development. A native of Chicago and a two-time boomeranger to Pittsburgh, she most recently returned from Los Angeles where she worked in national media sales, with post-grad studies in writing and photography at UCLA. She started her career as an account executive in an advertising agency.