Women Business Leaders Breakfast Series
President & CEO, Beyond Spots & Dots
Melanie Querry is the President and Founder of the Pittsburgh advertising agency, Beyond Spots & Dots. Melanie's expertise is in strategizing with business owners and marketing managers to understand how to allocate their marketing budgets more effectively so the dollars work harder on the business’s behalf. As a graduate of The Pennsylvania State University, she has a degree in Advertising, specifically. Melanie was successful in the broadcast television and cable television sales areas for over 12 years, before starting the company on her own. At Beyond Spots & Dots, she has been successful in leading her team to Inc. Magazine’s "Inc. 5000 Fastest Growing Companies," a select group of companies cited for their rapid growth, for two years in a row. In addition, she helped lead the team to the 2011 & 2012 Pittsburgh Business Times "Pittsburgh’s 100 Fastest Growing Companies." Melanie has direct experience in managing the research and strategic advertising planning for many businesses in various industries, such as: higher education, automotive, tourism, financial, energy, retail, and more. On a daily basis, Melanie oversees the development of each integrated marketing communications plan, including market research, media planning and buying, website development execution, management of brand standards, implementation of online branding elements, and determining appropriate messaging and choice of medium for each target audience. Melanie currently oversees all aspects of the business, from new business planning to media planning, negotiating and buying, to training and supervising daily employee practices. Most importantly, she is passionate about growing the business and implementing planning for optimal growth through market research, marketing campaign implementation, and campaign analysis on behalf of clients with which the agency works.