Women Business Leaders Breakfast Series
A senior marketer and innovator who focuses on thought leadership to drive vibrant and viable solutions to business and product challenges. Donna is a visionary proponent of building brands through emotional strategies and leads the practice in marketing neuroscience to rigorously measure attention, engagement and persuasion to better understand customer decisions.
She frequently writes and speaks on these elements of creating remarkable brands. Her articles have appeared in many magazines and books including Harvard Business Review, Brand Week, Advertising Age and other press. Her new book, Eyeballs Out will be released in October, 2010.
Among her awards Donna has been recognized as:
--Top 15 Women in business by Ernst & Young
--The Quantum Leap Award winner for “changing the game” in business, by the Advertising Women of New York
Donna is a co–founder of Buyology Inc (www.buyologyinc.com), a company focused on customer decision–making to build brand relationships. Prior to joining Buyology Inc, Donna has over twenty–five years of marketing experience with GSK serving in roles such as Vice President of Marketing and Global Head of Innovation and Strategic Planning.