By: Amanda Kennedy, Senior Public Relations Specialist
January 19, 2010
(January 19, 2010) … The Chatham University Marketing Association (CMA) will make an international splash this April after placing in the 2009-2010 American Marketing Association’s (AMA) Collegiate Case Competition. Ten student AMA members worked on the case for nearly three months and have been invited to present their case to a panel of UNICEF representatives at the 32nd Annual International Collegiate Conference to take place in New Orleans, Louisiana from April 8-10.
Out of 47 submissions, the CMA ranked in the top ten finalists alongside Kent State University, University of Pennsylvania and University of Arizona. Others who participated in this prestigious competition, but were not included in the top ten, were Carnegie Mellon University, Pennsylvania State University and University of Maryland.
The Collegiate Chapters Council of the American Marketing Association annually holds an International Collegiate Conference and Case Competition. The case competition was established in 1986/87 and is open to all undergraduate teams whose schools have a registered AMA Collegiate Chapter. The case competition is made up of a marketing challenge submitted by a sponsoring organization, which brings the top marketing students together to solve the case. The purpose of the case competition is to provide AMA collegiate chapters with the opportunity to work together on a real-life marketing issue and to provide the competition sponsor with direct contact with the very best marketing students.
Each year a case competition sponsor provides a detailed marketing problem for which it is seeking a solution. Collegiate teams are asked to develop a marketing strategy and plan. Submissions undergo a blind review by AMA Collegiate Chapter Council Selection Committee which is comprised of senior level marketing professionals in industry. Eight to ten finalists are selected and invited to defend their case via an oral presentation at the Annual International Collegiate Conference.
Each year the AMA International Collegiate Conference brings together over 1000 students and their faculty advisors for three days of learning, networking, and fun. At the conference students learn about marketing career opportunities and network with representatives from such top companies as Walmart, Smucker’s, Pella, and Walgreens. Students expand their marketing knowledge with professional talks by industry leaders and by competing in a variety of competitions such as the SABRE Business Simulation, Northwestern Mutual Sales Challenge, Chapter Exhibits, Website and Video Competitions, and more.
The Chatham University Marketing Association has been an affiliated collegiate chapter of the National American Marketing Association and of the Pittsburgh AMA Professional Chapter since 2008. Debbie DeLong, Ph.D., the Chatham Marketing Association’s faculty advisor, is a 15-year AMA member and is an assistant professor of marketing at Chatham University. Prior to teaching at Chatham, DeLong served as a Clinical Professor of Marketing at the A.B. Freeman School of Business at Tulane University and worked in corporate and agency settings. The Chatham Marketing Association is led by officers Ashley Paterra (President), Jenna Ammer, Lauren Gelli, Alex Kemerer, Rachel Bane, and Melanie Yellowday.