Chatham News

Chatham Marketing Association Earns Top Honors at 34th American Marketing Association International Collegiate Conference

By: Amanda Leff Ritchie
April 10, 2012

PITTSBURGH (April 10, 2012) … Chatham University students in the Chatham Marketing Association (CMA) again earned numerous top honors at the 34th Annual American Marketing Association International Collegiate Conference, held March 22-24 in New Orleans, La. This year, CMA captured an “Outstanding Small School” award, which honors the highest performing chapters in schools with less than 5,000 students. In addition, CMA received four awards recognizing excellence in chapter planning, membership, professional development, and public service communications activities throughout the year. Another honor for CMA, the group’s executive board members was invited to give a presentation at the conference, during which they shared “tips for success” with other conference attendees.

“The Chatham Marketing Association is a great way for students to supplement their in-depth business program training with hands-on marketing projects on campus as well as off campus with local companies and organizations,” says Debbie DeLong, assistant professor of marketing at Chatham and CMA’s faculty advisor. “Students gain practical skills and expertise about how marketing is conducted in the real world while building their professional network, experience, and confidence to succeed post-graduation. Every year, CMA members are eager to work on tough business problems to find solutions that are creative, practical, compelling, not to mention award-winning.”

The theme of the conference was Marketing: Always Evolving. The conference attracted participants from 142 different colleges and universities from the U.S., Canada, and Puerto Rico. Speakers represented such companies as YouTube/Google, McDonald’s, Pearson, Harrah’s, Carnival Cruise Lines, Enterprise, Macy’s, and Northwestern Mutual. Topics discussed included social media, how to land a career in marketing, and the changing landscape of marketing.

About the Chatham Marketing Association
The Chatham Marketing Association is an affiliated collegiate chapter of the National American Marketing Association and of the Pittsburgh AMA Professional Chapter since 2008. The Chatham Marketing Association is led by officers Jordan Pro, Leah Spix, Kaitlin Pais, Nina Demeter, Allison Kahn, and Amanda D’Amico. CMA currently holds 11 national titles, including Distinguished Chapter and Outstanding Chapter Planning by the AMA.

About the American Marketing Association
The AMA collegiate programming offers many opportunities for business and non-business students to compete and hone their marketing skills throughout the year as well as on-site at the spring conference. Competitions pertain to chapter strategic plans, annual reports, business simulations, video production, website design, research engagements, fundraising drives, exhibits, community service, membership campaigns, applied projects, and other activities designed to expand students’ marketing knowledge and expertise.

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer. The Collegiate Conference is particularly helpful as you set out into a world where the career landscape is shifting dramatically, and new tools for marketing are changing the way marketers do business.

Speakers that presented ranged from YouTube/Google, McDonald’s, Pearson, Harrah’s, Carnaval Cruise Lines, Enterprise, Macy’s, Northwestern Mutual, and many more. Topics ranged from social media, to landing a career in marketing, to the changing landscape of marketing.

About Chatham University
Chatham University prepares students from around the world to help develop solutions to some of the world’s biggest challenges. Consistently ranked among the top master’s level institutions in the Northeast by U.S. News & World Report and The Princeton Review, Chatham University is also ranked in the top five percent of graduate-intensive institutions nationally and experienced the fastest-growing enrollment in the Pittsburgh region over the past decade. Founded in 1869, Chatham University includes the Shadyside Campus, with the historic 39-acre Woodland Road arboretum and Chatham Eastside facility; and the 388-acre Eden Hall Campus north of Pittsburgh. For more information, call 800-837-1290 or visit www.chatham.edu.

# # #