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ALUMNA PROFILE: GEORGENA TERRY ’72

 You might say Georgena Terry forged her own path, but it would be the only cliché in her story. Georgena earned her first bachelor’s degree as a drama major at Chatham College. “I did lighting and tech. I was always more comfortable behind the scenes. I loved math and physics and all that stuff,” she says. Small wonder, then, that she earned her second bachelor’s degree in mechanical engineering at Carnegie Mellon University which Georgena completed in two years, due to having so many transferable credits from Chatham (Georgena also holds an MBA from the Wharton School of Business at the University of Pennsylvania).

Terry

A lifelong avid biker, Georgena became interested in bicycle frames, and built her first frame in her basement. It was an exact copy of the bike she was riding at the time, and she found herself questioning the choices that were made in its construction. It was a short step from there to hand-building frames for women’s bodies that were in increasing demand among women cyclists in her community. Recognizing an unmet need, Georgena launched Terry Precision Bicycles for Women, which grew to include award-winning components and apparel.

The accolades began to pile up: In 1996, Georgena was named one of four cycling pioneers by Bicycling magazine. In 2002, she was the only woman recognized in Outside Magazine’s list of 11 cycling innovators. In 2005, the Direct Marketing Association of New York named her Marketer of the Year.  And in 2010, Georgena received the Pioneering Woman award from Outdoor Industries.

As Georgena was being recognized, she was also working to engage and encourage women cyclists and to protect the wilderness that has always been so important to her. In 2001, she began to sponsor a women’s road racing team, focusing on developing young female riders. In 2006, Georgena donated thousands of dollars to breast cancer research and to grassland conservation efforts. In 2008, she held the first “Wild Goose Chase,” a fundraiser for the Blackwater National Wildlife Refuge. Georgena sold Terry Bicycles in 2009. “The CEO said ‘Do you want to keep the handbuilt bicycles? We don’t have the expertise’,” Georgena recalls. “So I took that part with me.”

Today, that part is Heart of Steel Bicycles. Georgena notes that contrary to popular opinion, steel is a great choice for the serious cyclist. “Maybe it’s because of the diamond frame,” she muses. “…Tube diameters have increased and tubes that were once round may now be oval or tapered. But the frame is still a diamond.”

UNDERGRADUATE RESEARCH IN TAIWAN

Chloe Bell ’16 remembers an afternoon in Taiwan. “We pulled over on the highway one afternoon to eat hot peppers that an elderly couple had made and were selling.  The husband cut peppers into a marinating bucket as the wife offered us all of their other specialties. We found people like this everywhere in Taiwan: small time entrepreneurs who were using their skill set to make people happy, to co-exist in a symbiotic way.”

Bell was part of a research team of six undergraduate students (Diana Cabrera ’17, Ashley Henry ’14, Kristina Hruska ’16, Sook Yee Leung ’14, Rachel McNorton ’14) and two Chatham professors (Dr. Karen S. Kingsbury and Dr. Charlotte E. Lott) who spent four weeks in Taiwan over the summer, studying female entrepreneurs in small-scale, regionally-based restaurants and lodging businesses, with a focus on the following questions:

• What gender issues occur in women-owned businesses?
• How do women use relationship networks to start and maintain a business?
• How does family responsibility interplay with business responsibility?
• Do these women business owners consider themselves to be feminists?

The research team interviewed 14 women entrepreneurs in four areas across Taiwan. They also distributed around 30 surveys to other female entrepreneurs.The research is expected to produce a series of analytical profiles of the women entrepreneurs telling their stories and articles in the four areas of interest—gender issues for women business owners, relationship networks, family dynamics, and perception of feminism.

Preliminary findings include:

1) While for the most part, the women were either unfamiliar with or startled by the term “feminism,” associating it with a radical, extremist set of views that they did not share, when asked how they felt about gender equality, the women were very supportive.

2) In Taiwan, written contracts are secondary to verbal agreements and handshakes.

3) “The female entrepreneurs and the academics we talked to were not focused on making the most money or being the most successful in the Western sense,” says Bell.

4) “I formulated a theory in my own mind that Taiwan would be more like mainland China and less like a Westernized Society. I was greatly mistaken, “ said another student. (Dr. Kingsbury notes this as one reason why Taiwan is an excellent entry-point for US students and researchers interested in engaging with East Asian culture).

5.) “I discovered that while much of my thinking around female entrepreneurs centered on the concept of depending on relationship networks, the women showed a lot of agency in building community among their customers and/or employees,” says another.

Of course, there’s learning, and then there’s learning: “The students developed an excellent interview technique, “ noted Professor Lott. The undergraduate team also gained experience through applying for the grant, operating equipment, gathering data, analyzing findings, problem-solving, and adapting to new situations. “Being able to venture out on my own gave me a great deal of confidence and independence that I could not have earned any other way,” adds Kristina Hruska.

The project in Taiwan has benefited not just the participants, but the greater Chatham community. “The project has been a very effective way to boost the development of a fledgling Asian studies program at Chatham University,” says Dr. Kingsbury, noting that it has also spurred enthusiasm for Taiwan-based projects now in preparation, including a short-term faculty-led field experience focusing on green/sustainable architecture and eco-tourism, food studies, and travel writing currently being planned for 2016. The research team is now compiling a set of essays and photos that David Burke’s fall term course on Print Design will use as the basis for a class project.

Two weeks ago, at the ASIANetwork conference in St. Louis, the research was presented by Bell, Sook Yee Leong ’14, and Professor Lott. Learn more on the project blog, and check out the  2014 Chatham Student-Faculty Fellows report.

The study, Creative Entrepreneurialism, Relationship Networks, and Family Dynamics: A Study of Women-Led Hospitality Businesses in Regional Hubs of Taiwan, was funded was funded by the 2014 ASIANetwork Freeman Foundation Student-Faculty Fellows Program for Collaborative Research in Asia and by a Chatham University Grant.

EDEN HALL SUSTAINABILITY WORKSHOPS

With the opening of the new Field Lab at the Richland campus this past July, Eden Hall Campus offered this summer’s first-ever sustainability workshop series. The workshops were designed to share sustainability principles with quick payoffs that participants could easily incorporate into their homes and lives.

First up was Roof Runoff: Rainwater Harvest and Usage led by Tony Miga, a recent graduate of the Master of Sustainability program. This past year, Miga received funding to install three underground rainwater catchment tanks that drain the roof of the Eden Hall storage shed. These tanks can fill their 50,000-gallon capacity with only a few inches of rainfall. The workshop began with a tour of Eden Hall, including a stop to examine these 50,000-gallon cisterns.

Then, attendees were led to the lab where they were able to make low-cost, high quality rain barrels. Power drills in hand, attendees bore holes for spigots and hoses in basic blue buckets, creating home approved rain barrels that act as a perfect local water conservation method. Think of these rain barrels as a way to lower your water bill while watering your garden, and an eye-catching conversation starter for your neighbors and friends.

On August 14th, our Field Lab served as the stage for a workshop again, this time for a compost tutorial. Chatham University and Nancy Martin of Pennsylvania Resources Council (PRC) delivered a presentation on the basics of starting your own composting operation. Martin is the Environmental Educator at PRC, and hosts a number of basic composting and vermiculture (composting with worms) workshops around the city each year. She shared information about what can and can’t be composted, how to prevent rodents and bugs from getting into your handiwork, how to maintain your bin, and how to use your compost most effectively.

Following a full campus tour, the composting students settled into an evening of “How-To’s” to make their composting efforts a success. In order to provide them with the tools to successfully compost, students purchased an Earth Machine composting bin, which can hold up to 80 gallons of compost, as part of their admission. The true takeaway from this event is that composting gives new value to scrap materials that would otherwise go to waste in the garbage. Soil made from composting is more nutritious, can be used as mulch, and overall is the economical choice for a healthy yard.

The concluding workshop for our Summer Series at Eden Hall was entitled Harness the Sun: Home Projects and Energy Saving Tips. The solar workshop centered around how homeowners can determine whether their houses are ready for solar panel installation, how it works, and policies in Pennsylvania that support solar technologies on homes. Dr. Mary Whitney, Sustainability Coordinator at Chatham, and Phil Long, a Burns & Scalo sales professional, delivered a presentation that highlighted important facts to consider about solar home energy, as well as taking note of small energy “zappers” around your home that use up more electricity than you might think.

Dr. Whitney provided participants with worksheets that calculate how much energy is consumed by household activities. She then brought out a Kill-A-Watt meter, a small instrument that plugs into electrical devices to show the real-time usage. Attendees were amazed by just how much energy devices consume, even to make something as simple as a cup of coffee. Dr. Whitney then offered tips on how to adapt solar energy to a personal home.

We are looking forward to hosting more lifelong learning workshops at Eden Hall this year, so stay tuned in and we’ll see you in Richland!

DEAN OF INNOVATION: DR. LENZ PREPARES FOR THE FUTURE

Lenz 960x540Dr. William (Bill) Lenz, Pontious Professor of English, has been at Chatham for 34 years. Bill has served as the Chair of the Humanities and the director of the Chatham Scholars program; traveled with students to Ecuador, the Galapagos Islands, Belize, Guatemala and Haiti; founded and grown the Masters in Professional Writing program from eight students to 100 students and moved it completely online; and written three books and numerous papers and articles on American literature and culture. In September, Pittsburgh Magazine nominated him as one of Pittsburgh’s “Best Professors.”

This June, President Esther Barazzone appointed him to the newly-created position and nation’s first Dean of Undergraduate Innovation. In this role, Dr. Lenz will work with all University constituencies to review institutional practices and curriculum at the undergraduate level to determine ways in which Chatham can best serve students and society in a world in which “disruptive change” has become the norm in higher education.


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2014 FALK SUMMER SUSTAINABILITY FELLOWS: ROSE HERMALIN

The Falk Summer Sustainability Fellowships provide an opportunity for students in Chatham’s Falk School of Sustainability’s Master of Sustainability (MSUS) or Master of Food Studies (MAFS) program to engage in meaningful work or research in their field. The Fellowships are supported by the Falk Sustainability Endowment, and in 2014, were awarded to six students.

“Community diners” – also known as non-profit restaurants – are social enterprises. They usually provide free or low-cost meals to qualifying customers, or run on a pay-what-you-wish model. Locally sourced food is used as much as possible to keep money within the local economy, and diners frequently offer on-site job-training.

For her Falk Summer Sustainability Fellowship, Rose Hermalin visited two of these diners: Inspiration Kitchen in Chicago, IL, and Kula Café in Asbury Park, NJ, with an eye toward building a knowledge base for future community diner projects. Inspiration Kitchen is located in Chicago’s Garfield Park, which Hermalin describes as “a primarily working poor neighborhood with few other food options, though the restaurant attracts primarily customers from outside the neighborhood.” As with many of these establishments, Inspiration Kitchen must make sure that the restaurant appeals to both the community members who would benefit from its services, and those whose patronage would allow the services to continue. “As with most anti-hunger and anti-poverty organizations, Inspiration is invested in maintaining the dignity of their students and customers, so creating a comfortable environment for neighborhood families to go out is an important project for them,” writes Hermalin. The Kitchen was enjoying some success with its job-training program: community members were being trained in kitchen skills, which tends to lead to more stable employment with a great chance of employment mobility, and the program boasted a 75% post-graduation job retention rate 90 days after graduation.

Among the challenges facing Inspiration Kitchen is that of optimizing their meal voucher program. While the Kitchen has distributed thousands of meal vouchers through associated organizations (e.g., anti-poverty, job-training), only hundreds have been redeemed. The vouchers look like credit cards – and, like credit cards, are presented at the end of the meal – and recipients are invited to bring their family, with no restriction on what “family” might look like. Still, Hermalin suggests that the low return rate may indicate a need to further destigmatize free food, noting that vouchers for restaurant meals, with the associated connotation of “entertainment,” may be perceived differently than food stamps.

Kula Café is located in the West side of Asbury Park, NJ, a primarily African-American neighborhood with high unemployment rates. The Café’s aim is to establish ties with the East side, which is home to the town’s beach tourism, and therefore the majority of service jobs. Kula trains their participants in a 16-week program that focuses on the “soft skills” that are in demand for front-of-house positions, and in hospitality positions as a whole. Kula has partnered with a local restaurateur who employs program graduates in her establishments.

“Unfortunately, these jobs tend to be less stable than kitchen jobs, especially given the seasonal nature of much of the service/hospitality work to be found in Asbury Park,” says Hermalin. In addition, current funding stipulations require that Kula’s job-training participants be 24 or younger, limiting the impact on the community.

Kula’s menu items are designed to cost the same or less than the fast-food equivalents. “Their menu was designed with input from community members, and features mostly healthy versions of traditional Soul Food items (their Chicken & Waffles, for instance, is a baked breaded chicken breast on a whole-grain waffle, rather than the traditional fried chicken),” writes Hermalin. While next year Kula will start a garden and build a greenhouse, their current focus is on keeping food affordable, so they can’t be choosy about food sourcing. In addition to involving the community with their menu, Kula Cafe provides other events and programs, such as a jazz and blues night, and “Coffee with a Cop.”

One of Hermalin’s most significant findings was that the enterprises skirted along the edge of promoting narratives that “apply negative moral codes to food that’s culturally relevant to the community,” she says.  “And this creates unhelpful, negative associations between well-loved foods and health.” This conflict also shows up in a tension between financial and cultural sensitivity. “Lentil soup may be healthy and affordable,” Hermalin explains, “but it’s often thought of as hippie food.”

In both non-profits, Hermalin noted some degree of reluctance to talk about the projects in terms of class and race; for example, a tendency to refer to “high crime” areas, which, she points out, “puts them (the speakers) in the position or reinforcing negative stereotypes even as they try to advocate for the community.” She also noticed that the communities tended not to be represented within the non-profits that serve them.

Hermalin’s summer research forms part of her larger thesis project, which investigates questions of food justice, racial discourse around food, and how (predominantly white-led) non-profits can work most effectively within communities of color.

2014 FALK SUMMER SUSTAINABILITY FELLOWS: ZIG OSIECKI

The Falk Summer Sustainability Fellowships provide an opportunity for students in Chatham’s Falk School of Sustainability’s Master of Sustainability (MSUS) or Master of Food Studies (MAFS) program to engage in meaningful work or research in their field. The Fellowships are supported by the Falk Sustainability Endowment, and in 2014, were awarded to six students.

Zig Osiecki thought that his Falk Summer Sustainability Fellowship at John’s Folly Learning Institute – located on St. John (U.S. Virgin Islands) and dedicated to providing positive opportunities and environments to community youth – would be spent creating a more sustainable garden and a plan for its year-round use. He was wrong.

“The larger of the two cisterns, capable of holding ten thousand gallons and the only source of water for an irrigation system, was never fixed,” he writes. “I was told it would be operational by the time I got here but when I peered inside I was surprised to find nearly a foot of scummy water in the bottom, teeming with mosquitoes and tadpoles.  The roof is completely missing and there are cracks and holes throughout the inside,” he continues. “Tree roots have also found their way through the concrete and caused it to crumble in certain areas. I’ve had to reassess my work for the institute and make fixing the cistern a priority.”

And so began Osiecki’s induction into the realities of sustainability projects in developing nations – although “developing” is a strange word to use for an island that is 70% national park, and where the average price per square foot nears that of Aspen, Colorado. But St. John harbors extreme economic disparities. The side of the island on which JFLI is found is tremendously poor, and JFLI provides an important source of community and resources for the young during the yearly summer program. Despite its tropical location, St. John is largely desert, and, as Oisecki reports, “resources at the Institute are very slim and gathering the necessary materials has taken a great deal of time. There is still much to acquire. Concrete that was supposedly available at the institute had gone bad and turned into one big brick in a bag.  Thermo seal is expensive and there is yet to be the discussion on roofing materials. It will be done but there may be some Henry David Thoreau style bartering going on.”

Oisecki did repair the cistern. He also worked with JFLI to hold a farmer’s market on the main road in town. “We often ended up giving the food away,” he says, “but the important thing was to draw attention to the Institute, and foster good relations. After I left the island I researched desert gardening and believe that the JFLI has the ability to adopt various methods without spending too much money. However, to further aid them in their gardening goals I have been working on writing a grant proposal to fund the irrigation system and the necessary tools and supplies needed to complete this project and maintain it for future use by the kids and families of the community.”