Bachelor of Immersive Media
The Bachelor of Arts in Immersive Media (IMM) is an interdisciplinary program that equips students with knowledge of design thinking, creative methods, and cutting-edge technology to create immersive experiences for a variety of industries.
As more and more industries embrace immersive platforms we are seeing an incredible amount of demand for professionals who are natives to these technologies. Students who leave the Immersive Media program will go and work as professionals in some of the world's most exciting fields, including: entertainment, healthcare, game design, architecture, training and education, marketing, and more.
The IMM program provides access to advanced virtual reality (VR) and augmented reality (AR) hardware; a prototyping and design lab that includes 3D printers, CNC machine, laser cutting; a large library of design and programming software, and access to a massive library of VR and AR software titles.
"Students in the immersive media program will get to help create the future as we push together towards the edge of where technology is going. We will find new ways of telling stories, build meaningful interactions, design new ways of doing work, and create worlds we've never seen. We focus on collaborative work, accessibility, design thinking, and meaningful projects to make sure that when you leave you are ready for what's ahead"
– Douglas North Cook, assistant professor of immersive media
"The Immersive Media program resides in an unoccupied space that is in huge demand by employers worldwide. We have developed a malleable curriculum that has the ability to quickly react to the ever changing landscape of immersive media. We invite you to be one of the first to experience what it is to exist at the intersection of technology, liberal arts, and design as we create new immersive experiences."
– Kyra Tucker, program director, interior architecture and immersive media