Business Administration (B.A.) Curriculum
The undergraduate business curriculum begins with a set of core courses which cover the basic functions of business and the environment in which business operates. Courses in management, microeconomics, marketing, finance, and accounting introduce students to today’s business environment, and will serve to introduce the student to the basics of strategy, business operations, decision-making, marketing principles, sources and methods of financing business ventures, and internal controls. Two additional courses in macroeconomics and business law/ethics complete the core and promote an understanding of the environment in which business operates.
Through the completion degree program, students will be able to transfer previously earned credits from a two year or four-year accredited college or university. Students will also have the opportunity to attend selected courses at the Eden Hall Campus in the North Hills, while the lecture is being broadcasted to on-line students or for students who may not be able to attend.
+ Major Requirements
ACT222 Financial Accounting Principles I
This course represents an introduction to accounting principles; including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).
3 BUS110 Business Statistics
This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy. Prerequisite(s): BUS105
3 BUS171 Information Systems and Operations
This course explores basic concepts of communication networks (e.g., the Internet), hardware, software, databases, and systems. Students apply information systems to decision making, communication, collaboration and coordination in the operations of contemporary organizations. Students gain skills in word processing, presentation software, data visualization, spreadsheets, and relational databases. Cross-listed as CMP171.
3 BUS230 Organizational Behavior
Organizational behavior seeks to understand, explain, and improve human behavior in organizations. Topics include individual and group dynamics, motivation, leadership, organizational structure, morale, power, labor-management behavior, organizational change and development. Student gain essential knowledge of the systems approach for managing human and organizational dynamics.
3 BUS243W Principles of Marketing
This course introduces students to the basic concepts of marketing strategy and mangement. Students develop and learn to apply the knowledge and analytical skills needed to make effective marketing decisions. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution highlight the marketer's obligation to gain a deep understanding of unique customer groups to meet differentiated cutomer needs effectively, reliabley and profitably in a changing international marketplace. Environmental sustainability is analyzed from the consumer perspective. Prerequisite(s): BUS 105
3 BUS257 Business Law and Business Ethics
This course will introduce students to the introductory concepts of business law including employment law, social and environmental responsibility of corporations, and international business law. It will also emphasize frameworks for conducting ethical analysis and the analysis of ethical dilemmas.
3 BUS272 Principles of Finance
The aim of this course is to enable students to apply fundamental ideas of financial economics to problems in corporate finance. Participants will gain an overview of valuation principles, learn basic principles of corporate finance from the perspective of a financial manager, and through case studies, analyze important financial decisions made within firms.
3 BUS395W Leadership and Management
In this age of virtual teams, a border-less exonomy, the unparalleled access to knowledge through the Internet and the flattening of organizational hierarchies, the leadership rules have changed. This course will analyze the varying global leadership roles and the challenges of leading diverse, multicultural groups of people in supporting an organization's mission.
3 BUS357 Strategy and Entrepreneurial Ventures
This course illustrates the strategic managemment framework by taking students through the entrepreneurial process from start-up growth while exploring the personal and professional challenges. The student examines key issues in opportunity recognition, financing models, strategic choices, and courses of competitive advantage at different stages of the firm's development.
3 BUS390 Human Resources Management
This course reviews the latest developments and technology in the emerging field of human resources management. Readings and case studies are used to assess and evaluate alternative approaches in staffing, training and development, organization development, performance appraisal, compensation, benefits, labor relations, and collective bargaining. The overall emphasis of the course is to help students understand these elements of human resources management within an integrated systems approach. Prerequisite(s): BUS 105 and ECN 101 or 102
3 BUS415 Strategic Management
This course presents a detailed exploration of the importance of strategy for providing businesses with a "competitive advantage." Through the analysis of case studies students gain a critical understanding of different business strategies, the different processes of business strategy development, and of strategy implementation. Students also examine the contextual conditions affecting strategy development and strategy successes and failures. Pre-req: BUS105
3 ECN101 Principles of Macroeconomics: The U.S. Economy in the World
The concepts of national income and output are analyzed, and emphasis is placed on factors that influence the levels of economic activity, unemployment, and inflation, including fiscal and monetary policy and the role of international economics.
3 INTBUS303 Internship - Business 3 BUS490 Integrative Capstone
The integrative capstone , undertaken by the student during the senior year, is an extended project that helps the student complete their transition from an undergraduate student to a world-ready professional. The study usually centers on the student’s major and may be conducted, at least in part, in the context of a group experience. Such programs are crafted to meet the unique needs of each major, and could include, for example, fieldwork, theatre production, creative work in the arts, independent research, or independent readings. The integrative capstone in an interdisciplinary major must have the approval of both academic programs.