Upcoming Events
-
Aug
11TAKE THIS CLASS ANYTIME: Marketing With Influencers: only 12 Minutes
06:00 AM -
TAKE THIS CLASS ANYTIME!
Influencer marketing can be an incredibly effective way to get your brand noticed. Small businesses can take advantage of the reach and relationships influencers have on social platforms.
But how do you know who is right for your business? And how do you approach them? In this course, we’ll explore the essential dos and don’ts of working with influencers.
Make sure to complete the 3 question opinion survey at the end! -
Sep
08Business Planning and Capital Readiness Program - Hybrid
6:00 PM - 8:00 PM
Business Planning and Capital Readiness is a six-week program to help you develop a comprehensive business plan for your business to secure funding. This class will be offered in a hybrid format, with 4 classes in person at Chatham Eastside, 6585 Penn Avenue, Pittsburgh, PA 15206 and 2 online via Zoom.
The program will be offered at $65. CWE Members can register for the reduced rate of $20. Email womens-entrepreneurship@chatham.edu for the coupon code.
This program takes a deep dive into each section of the business plan with a concentration on financial projections, what they are, and how to create them. Topics covered will include:
Business Planning: target markets, competition, marketing and sales, operations and management team, and scaling.
Capital Readiness: preparation of financial statements, breakeven analysis, cost of goods sold, forecasting, understanding the lending process and 5 Cs of credit, sources and uses of funding, Q&A with a lender panel, and more.
The foundation of a successful business is a solid business plan. Committing your idea to paper in the form of a comprehensive business plan not only increases your chances of obtaining financing but also of keeping your efforts in line with your strategy. You will work through all the major components of writing a business plan and emerge with a business plan that will hold up to the scrutiny of loan applications.
Required: Zoom capable device and internet access to participate.
The Business Planning and Capital Readiness Program will run on Monday evenings from 6:00-8:00 PM from September 8 to October 13, 2025. In-person sessions will be on September 8, 22, and 29 and October 13. Zoom sessions held on September 15 and October 6. Clients are expected to participate in all sessions live.
To view the class syllabus, click here!
To register, CLICK HERE!
Program Facilitator: Melanie Ansell, President/Owner My Business Builders LLC
As President and Owner of My Business Builders LLC, Melanie is well versed in assisting small businesses. She is a past Bank President, current business owner, and a teaching professor at several universities on the topics of Finance and Small Business Planning and Management. Throughout her career, she has worked with thousands of start-up and existing business owners to help them create successful businesses and secure funding. -
Sep
17Concept to Launch - Online
6:00 PM - 8:00 PM
"Concept to Launch" is a 6-week entrepreneurial training program for entrepreneurs in the early stages of starting a business.
Dates: Six Wednesday evenings from 6-8 PM starting on September 17th and ending on October 22nd.
The Fall program will be offered Online Only and offered at a reduced rate of $65. The program is capped at 30 participants.
Current CWE Members can take the class for the further reduced price of $20. Email womens-entrepreneurship@chatham.edu for the coupon code.
Required: Zoom capable device and internet access to participate for all classes.
Certificate of Completion will be awarded to participants who complete four or more classes live.
Classes focus on:
- Developing the business concept
- Identifying target customers and markets
- Marketing strategies
- Foundational operations of your business
- Basic financials
- Legal business entities
- Developing and delivering your “pitch”
Facilitator: Lillian Rafson, Founder and CEO of Pack Up + Go
To view the class syllabus, click here!
To register, CLICK HERE!