This four-part training series is designed for small business owners interested in understanding the essence of creating effective websites. The series not only covers the foundational aspects of website strategy but also dives deep into advanced strategies that make websites stand out. Through a blend of lectures, collaborative discussions, and real-world applications, business owners will gain comprehensive insights into website creation, ensuring their digital presence aligns with their business goals. The goal of this series is for business owners to leave with a website they’ve built that brings value to their business.

The training series will run on Wednesdays from 1:00PM-3:00PM on October 4, October 18, November 1, and November 15 at Chatham University Eastside Building. This is a hands-on, interactive training series and participants are expected to attend all four sessions. After each training session participants will be asked to complete an assignment before the next session.

To participate in this training series, you must have access to a laptop and have a website domain established. The training series is limited to 15 participants. Any size business is welcome. The training series is in-person and is not recorded.

- Session 1 - October 4: Introduction to Website Strategy (Platform Analysis, Brand Position, User Intent, and Data Analysis).
- Session 2 - October 18: Website Strategy Deep Dive (Real-world website strategy challenges and experiences, performance tracking).
- Session 3 - November 1: Website Tools and Beyond (ADA Compliance, Mobile Responsiveness, Social Media, Cybersecurity, Digital Marketing, Intellectual Property, E-commerce, and Digital Asset Creation).
- Session 4 - November 15: Website Review & Feedback (Present and Review each participants’ website and provide feedback on improving website strategy, website design and optimization).

Facilitators:
Meesha Gerhart, CEO, RedTree Web Designs
Auldyn Matthews-McGee, Founder, Auldyn Matthews Consulting, LLC & Assistant Teaching Professor at the Human-Computer Interaction Institute at Carnegie Mellon University.

Class is Full. Email us to add you to the waitlist.