Chatham University

COVID-19: Small Business Resources    CLICK HERE

Growing Your Business Online Training Series

October 8, 2020 to December 3, 2020
11:00 AM - 12:30 PM
Online - ZOOM

This training series will consist of three webinars to help launch and grow your business online, including website development, selling online, and increasing your customer base. These webinars can be attended individually or as a series.

Presenter: Meesha Gerhart, Owner of RedTree Web Design.


Webinar 1: Website Building Basics - October 8 --- To access the Webinar 1 Recording, CLICK HERE!
This webinar covers the basics to consider before creating your website. A good foundational understanding of topics, issues, and intended use is best before getting too far into building a website. Topics discussed will include:
- Differences in website platforms (e.g. WIX, WordPress, Shopify);
- Audience Research;
- Determine Differentiators;
- Identifying & Incorporating Keywords;
- Agency versus Freelancers for Website Design;
- Cost-Effective Tools & Strategies.

Webinar 2: Selling Online & eCommerce Store Setup - November 5 --- To access the Webinar 2 Recording, CLICK HERE!
This webinar will run through the best practices for setting up an eCommerce store via Shopify. The content covered in this webinar will be applicable to other website platforms, so its still relevant if you’re not using Shopify. Topics discussed will include:
- Identifying the right template to fit your brand;
- How to configure your products;
- How to set up payments, shipping and other features;
- How to organize your products for a better user experience.

Webinar 3: Reach More Customers Online - December 3 --- To access the Webinar 3 Recording, CLICK HERE!
Once your website is up and running, how can you increase traffic and generate more exposure? This webinar will cover some slam dunk action items and optional out of the box approaches to increase exposure for your website, brand, and products. Topics discussed will include:
- Use Social Media to drive traffic & sales to your website;
- Setting up an email list ;
- Creating valuable content;
- Partner with other businesses.

To register for the Training Series, CLICK HERE!

Registration and Directions

Session full.

Fee : Free
Location : Online - ZOOM

Event Contact Information

Mitra Saeidi
412-365-1253
womens-entrepreneurship@chatham.edu