Marketing

Marketing Courses and Curriculum

Chatham’s marketing curriculum develops knowledge of how products, services, brands, and organizations connect with their audiences. Students strengthen their understanding of marketing research, consumer behavior, communication, strategy, and the broader business environment. Coursework helps students turn information into practical recommendations and consider how marketing decisions support organizational goals. The curriculum also provides a foundation for applied experiences later in the program.

Capstone Seminar

During the capstone seminar, marketing students complete a focused project connected to an area of professional interest. The experience brings together learning from across the program and gives students an opportunity to address a discipline-specific marketing question or challenge. Faculty guidance helps students refine their ideas, evaluate potential approaches, and produce work that supports preparation for marketing careers or graduate study.

Integrated Degree Program (IDP)

Save money and earn two degrees in less time: qualified students from the marketing program are guaranteed early admission to Chatham's Master of Business Administration (MBA) program.

Seminars & Networking Events

Enhance your classroom knowledge with business seminars on career strategies and issues affecting markets, personal sessions with mentors, and networking events with successful business professionals both on- and off-campus.

Chatham Marketing Association 

Chatham Marketing Association (CMA), Chatham’s award-winning chapter of the American Marketing Association, encourages students to master state-of-the-art skills and techniques through a program of activities, including local, regional and national competitions, consulting projects, and community service. The chapter has been recognized with over 40 awards in its 12-year history.

Marketing Internships in Pittsburgh and Beyond

Marketing students can gain professional experience through internships with businesses, nonprofit organizations, healthcare systems, sports organizations, financial institutions, and creative agencies. Internship organizations have included:

• Mylan
• Pittsburgh Pirates
• Verizon
• Highmark
• National Football League
• Pittsburgh Steelers
• BNY
• Bounteous
• ALSAC/St. Jude Children’s Research Hospital
• A+ Schools

Chatham Marketing Faculty

Chatham marketing students learn from faculty who connect marketing principles with current business practices and industry developments. Their academic and professional experience helps students examine how organizations understand audiences, develop strategies, and respond to changing markets. Close faculty guidance supports students as they complete coursework, pursue internships, participate in applied projects, and prepare for careers or graduate study.

Center for Women’s Entrepreneurship (CWE)

The CWE connects students with area business leaders and promotes events on campus, such as the Think Big Forum, a series of panel discussions focusing on strategic business growth, entrepreneurship, leadership, and sustainability.

College of Distinction Recognition

Chatham has been recognized as a College of Distinction for its business programs. The recognition highlights an educational approach that combines the broad perspective of the liberal arts with professional preparation across business disciplines. This combination helps marketing students strengthen communication, critical thinking, and business knowledge while preparing to work across industries and organizational settings.

Falk College of Environment, Leadership, and Management Mission

The Falk College of Environment, Leadership, and Management (ELM) builds students’ personal and professional resilience with programs grounded in business sustainability principles and experiential learning practice. Our vision is to be the preferred source for sustainability-minded, resilient, field-tested business talent in the region. Through student-centered curricular and co-curricular offerings, ELM equips students to reach their full potential in the business world.

IACBE Accreditation & Student Outcomes

The Falk College of Environment, Leadership, & Management at Chatham University is accredited by the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.