Courses & Curriculum

With Chatham's arts management major, you'll develop a strong understanding of business concepts alongside your interests in the arts. Explore this page's sample courses and curriculum, and come back soon for a more detailed example degree progression.

Sample Courses & Curriculum

Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions, and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

Introduction to Visual Culture

Visual culture can be understood as the practice of scrutinizing visual items in both elite and popular culture; of determining how and what they mean to a variety of audiences; and of examining how those meanings might slip, change, or be changed according to both context and audience. Students examine a broad range of visual materials—from paintings to films—through the term of study.

Media Literacy

Students explore digital foundations, media related histories, theoretical frameworks, and critical examination of production elements as they discover how computers are radically changing the way image-makers create and present their work. Students will gain a working knowledge in digital photo editing, video editing, and a variety of other creative software applications.

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