Arts Management

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Arts Management Overview

The arts management major is an interdisciplinary program combining courses from business and the arts. The major is designed to prepare you for leadership roles within the artistic community through expertise in strategic planning, management, and marketing. Based on your interests, you will gain comprehensive knowledge within your artistic field of choice. You will also identify business opportunities within the art world and focus on planning, organizing, leading, and allocating resources in arts organizations.
Degrees Offered
  • BA
Program School

I’ve always wanted to be involved in art. If I’m not making it myself, I want to help others to get their works into the public eye and get the attention it deserves. To me, the arts management major blends the essentials of both business and arts. You get to pick the concentration that fits you best, hone your skills in it, while also learning how you can make it into a living.


Explore the Arts Management Degree:

Students are able to tailor the program to their interests in the arts, while also receiving a solid background in business that sets them up for success.

  • All students complete a capstone seminar that channels the knowledge they’ve accumulated into a discipline-specific project under close faculty guidance. Chatham is one of the few universities across the country that offers such an independent and student-driven program.
  • Chatham is walking distance to many of Pittsburgh’s best loved arts institutions and organizations, including the Carnegie Museum of Art, Carnegie Music Hall, and Frick Fine Arts Museum.

Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions, and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

Introduction to Visual Culture

Visual culture can be understood as the practice of scrutinizing visual items in both elite and popular culture; of determining how and what they mean to a variety of audiences; and of examining how those meanings might slip, change, or be changed according to both context and audience. Students examine a broad range of visual materials—from paintings to films—through the term of study.

Media Literacy

Students explore digital foundations, media related histories, theoretical frameworks, and critical examination of production elements as they discover how computers are radically changing the way image-makers create and present their work. Students will gain a working knowledge in digital photo editing, video editing, and a variety of other creative software applications.

View Full Curriculum  

Our Faculty

If one word could best sum up Chatham's faculty, it would be engaged. Professors bring experiences to relate the course lessons to real-world situations.

Full Faculty
Photo of Prajna Paramita Parasher
Professor, Chair, Arts, Design and Communication and Program Director, Film and Digital Technology and Graphic Design
Photo of Pauline Rovkah
Director of Piano Program, Artistic Director of Concert Series
Photo of two women sitting inside the Susan Bergman Gurrentz ’56 Art Gallery surrounded by colorful art prints.

Art on Campus

The Susan Bergman Gurrentz ’56 Art Gallery exhibits artwork by students and by international, national, and local artists, providing students with a chance to work up close and in-person with renowned pieces of art and historical artifacts.

Photo of three people standing in a design lab consulting printed designs.

Joint Program with Carnegie Mellon University

We also offer a joint program with Carnegie Mellon University through which students can earn a bachelors and Master of Arts Management in as few as five years.

Photo from above of Chatham University students in an art class

Art Museum Studies Concentration/Minor

The Art Museum Studies minor provides students with the skills, experience, and specific professional knowledge necessary to work in the art museum field. The minor emphasizes practical experience designing and installing exhibitions and planning of programming, and addresses the history and theory of the art museum.

View Requirements : Checkerboard 5 - Art Museum Studies Concentration/Minor
Photo of an African sculpture of a person carrying a plate on their head, in a gallery

Students Curate Art Show in Downtown Pittsburgh

Frenetic drums mingle with downtown traffic. A dancer, raffia costume bouncing in rhythm, reels in the endless circle of a looping video. On her head is a helmet-like mask just like the ones displayed in the center of the room. But unlike many art gallery objects, these masks transcend the dusty stillness of museums. They are not inert—they are poised, as if waiting for their turn to dance.